Too many TV networks and programs now add up to a not-so-good supply and demand situation. So here's the real question: Should some networks and TV programmers go out of business?
Traditional TV networks would like you to believe there is a big distinction between professionally produced video and an instructional video on YouTube. For example, take some TV drama of a criminal running down an alley, and a wise-cracking detective says "Stop! I have a dinner reservation with my wife in half an hour." Compare that to a two-minute YouTube video where a contractor tries to explain why safety glasses are important when redoing a roof. What's the premium? It depends -- especially if you have a leaky roof.
In a content-glutted TV world, some infomercials may just disappear. San Francisco independent TV station KRON now says it is abandoning daytime infomercials for regular programming.
With all the talk about TV station group mergers (Meredith and Media General), as well as TV distribution mergers (DirecTV and AT&T), some might be asking, what could be next?
Donald Trump says CNN should donate much of its big advertising bounty from the next Republican debate to armed force veterans. Reports say the next Republican presidential debate will set back advertisers up to $200,000 for a 30-second commercial on CNN -- this versus CNN's usual average $5,000 price tag for a prime-time 30-second commercial.
In the TV industry, you should always wait for another shoe to drop -- maybe even more advertising scatter market footwear. Now, on the verge of a new TV season, reports suggest fourth-quarter scatter pricing seems to be up slightly over a year ago.
Save what goes on with traditional video-on-demand, there is no blocking of viewer efforts to skip through TV commercials on existing, big-screen TV platforms. Viewers like that a lot; networks, not so much. It's a different story in the digital space. Savvy consumers have a variety of ad-blocking tools at their disposal, to avoid all kinds of messaging. But premium TV program providers can still counter this. CBS, for one, won't let you see its digital programming if you're using an ad blockers on certain browsers.
So what are the odds that TV commercials for Sony Pictures' football movie "Concussion" finds its way onto the NFL Network later this year? Slim to none, perhaps.
Is the owner of the best-rated TV show sending a signal to pay TV providers that it might be changing the game in future years? With a deal in which CBS will stream seven more NFL games this season on digital platforms, the NFL seems to be testing the waters for a different kind of TV Everywhere world
For years we have heard rumors that Apple is getting into the "content" business. But what does that mean, exactly? Stories about Apple becoming a pay TV provider or a hands-on developer of TV shows or movies, have fluttered and then fizzled.