What if I told you younger TV viewers would "never watch television" or are "never going to get cable boxes"? You might ask: OK, what devices then -- and how many?

Already well into the OTT platform business with Amazon Prime Video for premium TV shows and other content -- as well as the device industry with its array of Amazon Fire products -- now Amazon is moving to user-generated YouTube-like platform, Amazon Video Direct.

So much for true a la carte traditional TV cable networks -- Disney's ESPN just settled with Verizon over a year long lawsuit. Details haven't been disclosed. But we can guess -- in part: Everyone is happy with the results.

You have to wonder why it took this long for traditional TV to take a shot at YouTube's recent claim that "YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S."

If you are a pharmacist, chances are you aren't buying brand-name aspirin.You are going with the generic, white-label stuff because, for many, aspirin is essentially aspirin. A professor of economics at University of Chicago came up with that conclusion. Just wonder how those pharmacists -- and other like-minded people -- might think about TV. Perhaps a good TV drama is like other good TV dramas. Maybe a reality show is just a reality show.

Silly Algorithm. Now ESPN shows us there is more to TV recommendations -- more to actual TV viewing -- than what an algorithm says. So a new ESPN promo called "Queue" recognizes that viewers have enough brains to figure out what they want to watch - and that TV recommendation search engines are lacking.

Too many networks, too much programming -- and still nothing on TV? Hope that less will be more -- and soon. In the latest Time Warner earning call, John Martin, Turner Broadcasting CEO, said there are too many U.S. networks, and that there is going to be a "rationalization" of channels going forward -- especially in light of new small digital TV services. Meaning many fewer networks.

On CNBC, I keep seeing TV commercials for Donald Trump, coming from the something called "Great American PAC." It's worried the GOP is looking to steal a potential nomination from Trump.

Many pay TV providers have been dinged from cutting back on traditional TV cord-cutting. But it is not always a solid declining trend line.

Steve Burke, CEO of NBCUniversal, said during the last week's Comcast Corp. earnings: "It's tougher to get a rating in this fragmented TV market, but when you do, you get rewarded for it significantly."