Analysts now say upfront revenue volume for the four major broadcast networks could grow 3% to 4% to around $9.2 billion -- all this after a 4% gain a year ago.
For a long time, we have heard euphoric descriptions about the new TV advertising world -- call it advanced, addressable, targeted, or otherwise. If fully realized, all this could easily place higher value on traditional TV programming content.
The new, proposed ATSC 3.0 standard can deliver up to five times the amount of data as the existing digital broadcast standard. For the consumer, it will offer "lower costs than conventional wireless systems."
Seek out something surefire that's stood the test of time. But don't be a snowflake about spoilers. And here's other tips on how to make the most of TV gems:
New types of cable-like TV networks for OTT services are coming from traditional TV network creators -- not only in restructuring older fringe cable networks, but developing new cable channels.
While the advent of TV has been largely positive for transparency and accountability in civic life, it has recently adopted a much more sinister quality: polarization. And sometimes, that polarity turns violent.
In the post-war years, our leaders routinely touted freedom of the press as a hallmark of American democracy. The President has forgotten a basic reality: He is the country's most important representative. Part of his job is to promote our best traditions.
At a time when the TV industry is focused on pushing the sizzle of new shows and upfront ad sales, a group of top television data and technology executives met quasi-secretly to tackle a less-sexy, but burgeoning problem: workflow management.
White House spokesperson Sarah Huckabee Sanders complained that evening newscasts are pushing a false narrative about Russian involvement in the election. Where's her data to refute the claims of 17 intelligence agencies? None has been offered.
Trump's nasty "Morning Joe" tweets against women are vintage Donald -- whether he aims at Carly Fiorina, Hillary Clinton, Megyn Kelly or Mika Brzezinski. What parent would allow their child to be so disparaging of women?