In the third quarter, Netflix gained 5.3 million global subscribers -- 4.4 million international and 850,000 in the U.S. Both results were higher than expected.
Reports suggest TV networks want a new ad alternative, pushed by a third-party ad-tech company. The effort is called "Thor" -- based on consumer behavior around purchases.
Traditional public battles between big cable-centric network companies and pay TV providers will have a new story arc in the coming years.
When thinking about the national anthem and sports, one needs to have a broader view.
Watch how you ruminate, obfuscate or opine on issues on your favorite social media platforms. Your words might be used against you.
Movie theaters are seeing a decrease in attendance and box-office revenues, and a major contributing factor is that a sizable portion of customers want to see newer theatrical movies at home, on ever-bigger TV screens, via digital platforms.
Donald Trump accuses major TV networks of fake news. To be taken at his "words," Trump should offer his own deep journalistic research -- just as he did with the "birther" claim about President Obama. Oh, wait -- he still hasn't done that yet.
Nearly three-quarters -- 73% -- of Americans say they binge-watch, including 90% of U.S millennials. Some 38% of those millennials also say they binge-watch every week.
While TV commercials are a standard -- and easy for big legacy marketers to understand, digest and change -- evolution is coming. Standard TV product placements? Think well beyond this.
National TV ads may be facing a stronger rival in digital. There are four trends worth watching, including sudden tech shifts in advertising.