With new digital video OTT/platforms, will all the turmoil head in a new direction? Now we have Walt Disney, WarnerMedia and others looking to start their own platforms.
Lower ticket sales are partly attributable to media alternatives. But more importantly, new theatrical movies will find their way onto TV screens soon after their theatrical release.
On the upside: addressable TV advertising has achieved decent scale -- around 65 million homes out of a total of 120 U.S TV households.
Russian trolls must now be proud. So many of their fake news efforts are now part of marketing efforts.
This year, it is projected two big traditional pay TV providers will lose over 1 million subscribers each -- AT&T's DirecTV sinking 1 million and Comcast/Xfinity, down 1.5 million.
When it comes to consumer data, TV marketers say traditional media is behind independent digital media platforms, especially since it can connect with return-path sales or performance outcome data.
Any advertiser may pull money from one specific show because of content it doesn't like. But a network usually keeps that spend, moving it to other shows.
Going forward, get ready for Trump to start calling out "fake entertainment," "fake sports," "fake reality shows" and fake other stuff.
Jay Prasad, chief strategy officer, VideoAmp, the TV/digital advertising tech company, says audience-based guarantee buys could grab 10% to 15% of the market.
Some TV station groups, such as CBS, are amping up news coverage, with live, local video streaming OTT services.