by Wayne Friedman on Dec 31, 9:00 AM
With new digital video OTT/platforms, will all the turmoil head in a new direction? Now we have Walt Disney, WarnerMedia and others looking to start their own platforms.
by Wayne Friedman on Dec 28, 9:00 AM
Lower ticket sales are partly attributable to media alternatives. But more importantly, new theatrical movies will find their way onto TV screens soon after their theatrical release.
by Wayne Friedman on Dec 27, 9:00 AM
On the upside: addressable TV advertising has achieved decent scale -- around 65 million homes out of a total of 120 U.S TV households.
by Wayne Friedman on Dec 26, 9:00 AM
Russian trolls must now be proud. So many of their fake news efforts are now part of marketing efforts.
by Wayne Friedman on Dec 24, 9:00 AM
This year, it is projected two big traditional pay TV providers will lose over 1 million subscribers each -- AT&T's DirecTV sinking 1 million and Comcast/Xfinity, down 1.5 million.
by Wayne Friedman on Dec 21, 9:00 AM
When it comes to consumer data, TV marketers say traditional media is behind independent digital media platforms, especially since it can connect with return-path sales or performance outcome data.
by Wayne Friedman on Dec 20, 9:00 AM
Any advertiser may pull money from one specific show because of content it doesn't like. But a network usually keeps that spend, moving it to other shows.
by Wayne Friedman on Dec 19, 9:00 AM
Going forward, get ready for Trump to start calling out "fake entertainment," "fake sports," "fake reality shows" and fake other stuff.
by Wayne Friedman on Dec 18, 9:00 AM
Jay Prasad, chief strategy officer, VideoAmp, the TV/digital advertising tech company, says audience-based guarantee buys could grab 10% to 15% of the market.
by Wayne Friedman on Dec 17, 9:00 AM
Some TV station groups, such as CBS, are amping up news coverage, with live, local video streaming OTT services.