The ViacomCBS name is not all that consumer-friendly, versus Netflix, Amazon or Hulu. They are snappier names.
Will political addressable TV advertising be a thing? We might see more politicians run a number of different creative messages of this type.
What was once a pay TV market of 101 million subscribers in 2013 is now down to 87 million. Yet we keep hearing about higher upfront ad revenues, growing affiliate revenue and improving content distribution to third-party buyers.
Russian riot police violently suppressed pro-democracy demonstrations across Moscow. This had some pro-Kremlin state news channels featuring a different top news item -- a city-sponsored barbecue festival.
While competitors are scaling up -- especially when it comes to producing, owning and selling TV shows to traditional TV and virtual TV distributors worldwide -- Fox gets flexibility in slimming down.
It is all about individual programs for consumers -- especially about new episodes. It's not the size of the streamer's inventory; it's the content.
Advertisers are people too, and they're not stupid. They have to wonder how many viewers actually pay attention to all those lame ads.
When a new season of one of your favorite shows on Netflix (or HBO, etc.) starts and you're not aware of it, apps can help.
Netflix has released the second season of "The Letdown," and it's even better, thanks to a detour into virtually unexplored (and tender) territory.
Ansari, famed for his role in NBC's "Parks and Recreation," uses the stage to process his own public humiliations.