• What's In A Streaming TV Name? Everything
    The ViacomCBS name is not all that consumer-friendly, versus Netflix, Amazon or Hulu. They are snappier names.
  • Political Addressable Ads On TV Could Be Next
    Will political addressable TV advertising be a thing? We might see more politicians run a number of different creative messages of this type.
  • Who Cares About TV Cord-Cutting? Advanced Ads, Digital Sales Deliver
    What was once a pay TV market of 101 million subscribers in 2013 is now down to 87 million. Yet we keep hearing about higher upfront ad revenues, growing affiliate revenue and improving content distribution to third-party buyers.
  • Russian TV News Covers Food Fests, Not Massive Protests
    Russian riot police violently suppressed pro-democracy demonstrations across Moscow. This had some pro-Kremlin state news channels featuring a different top news item -- a city-sponsored barbecue festival.
  • The New Fox Is Billed As An Independent TV Network - Is It?
    While competitors are scaling up -- especially when it comes to producing, owning and selling TV shows to traditional TV and virtual TV distributors worldwide -- Fox gets flexibility in slimming down.
  • Size May Not Be Deciding Factor In Streaming TV
    It is all about individual programs for consumers -- especially about new episodes. It's not the size of the streamer's inventory; it's the content.
  • The New Water Cooler Conversation: Is It Time To Cut The Cord?
    Advertisers are people too, and they're not stupid. They have to wonder how many viewers actually pay attention to all those lame ads.
  • The Cure For NetForget Syndrome
    When a new season of one of your favorite shows on Netflix (or HBO, etc.) starts and you're not aware of it, apps can help.
  • Abortion In Sitcoms? Yep, It Works
    Netflix has released the second season of "The Letdown," and it's even better, thanks to a detour into virtually unexplored (and tender) territory.
  • Ansari Uses Netflix Special To Get It 'Right'
    Ansari, famed for his role in NBC's "Parks and Recreation," uses the stage to process his own public humiliations.
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