Cable companies go to war with Maine, fighting a proposed new state law aimed at enshrining a la carte cable TV.
Right now, most media agencies don't ink deals on local TV viewer impressions. Magna Global says it believes it is the first to do so.
If consumers buy an Apple device -- iPhone, MacBook Air or iMac -- they will receive the Apple TV+ service free for a year.
JPMorgan Chase & Co. created the Volfefe Index -- a mash-up of the word volatility and a May 2017 reference to Donald Trump's misspelled word in a tweet -- to follow the impact of presidential tweets.
"Grace and Frankie" is about two older women, played by Jane Fonda and Lily Tomlin, that hit a strong chord with viewers.
Media buying and selling is too slow and cumbersome - and in danger of haunting the business for years.
The FBI may not be concerned with issues on traditional media. But the opportunity might be coming. New automated/programmatic advertising platforms can give all kinds of users/buyers easy access.
Some marketers have been required to disclose list prices of prescription drugs covered by Medicare or Medicaid in TV ads to drive down pricing. Why stop there?
There are 32% fewer pilots now for TV networks than four years ago, Ampere Analysis says. A good guess why: TV networks want to save big bucks.
Trump has said: "Fox is no longer working for us." Brit Hume, Fox News senior political analyst, tweeted: "Fox News isn't supposed to work for you."