• Consumers Still Want A-La-Carte Cable Options
    Cable companies go to war with Maine, fighting a proposed new state law aimed at enshrining a la carte cable TV.
  • Local TV Begins Moving To Impressions-Based Data
    Right now, most media agencies don't ink deals on local TV viewer impressions. Magna Global says it believes it is the first to do so.
  • Streaming Success Depends On Bundling. Apple TV+ Gets It
    If consumers buy an Apple device -- iPhone, MacBook Air or iMac -- they will receive the Apple TV+ service free for a year.
  • Hold On To Your Covfefe! JP Morgan Creates Index To Assess Trump's Tweets On The Market
    JPMorgan Chase & Co. created the Volfefe Index -- a mash-up of the word volatility and a May 2017 reference to Donald Trump's misspelled word in a tweet -- to follow the impact of presidential tweets.
  • Netflix's Longest-Running Original Series To End -- Say Goodbye To 'Grace And Frankie'
    "Grace and Frankie" is about two older women, played by Jane Fonda and Lily Tomlin, that hit a strong chord with viewers.
  • Survey: Local TV Station Execs Frustrated, Want Faster, Streamlined Ad Transactions
    Media buying and selling is too slow and cumbersome - and in danger of haunting the business for years.
  • The FBI Talks To Digital Companies About 2020 Elections -- Why Not TV Networks?
    The FBI may not be concerned with issues on traditional media. But the opportunity might be coming. New automated/programmatic advertising platforms can give all kinds of users/buyers easy access.
  • Drug Pricing For TV Ads? Make It Mandatory For More Health-Care Procedures
    Some marketers have been required to disclose list prices of prescription drugs covered by Medicare or Medicaid in TV ads to drive down pricing. Why stop there?
  • For TV Networks, Fewer Pilots: Shows Faster To Market -- Or Just More Content?
    There are 32% fewer pilots now for TV networks than four years ago, Ampere Analysis says. A good guess why: TV networks want to save big bucks.
  • Fox News Channel Is No Longer Trump's Favorite -- What About Its Viewers?
    Trump has said: "Fox is no longer working for us." Brit Hume, Fox News senior political analyst, tweeted: "Fox News isn't supposed to work for you."
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