Brand extensions have always sounded like a great marketing tool. But if you can't distinguish between variations on the theme, you're probably causing viewer fatigue.
MoffettNathanson Research projects this year that movie attendance numbers will drop to 600 million. But that future years will see drops, as well.
Roku won't drop OANN, which has been peddling conspiracy theories. Previously, the company did drop 'InfoWars,' due to controversial news stories.
Wondering how many more pro sport players will be taking a knee when various leagues start next month?
We need live, in-studio audiences for all kinds of evening news stories -- general, business, sports and weather.
If more theatrical movies shift to premium streamers from in-theater showing, it could change (or stunt) almost everything: profitability, marketing and consumer usage.
Google has been slow to get into the set-top box/or smart TV platform providing programming apps, letting others dominate the business.
Product placement may be taking on a whole new role.
The major leagues -- NBA, NFL, MBL and NHL -- are looking at Walt Disney's World Resort for regular and playoff games this fall.
HBO Max's marketing message is confusing to consumers. It's also pricey - $15 a month.