by Wayne Friedman on Jun 16, 9:00 AM
Brand extensions have always sounded like a great marketing tool. But if you can't distinguish between variations on the theme, you're probably causing viewer fatigue.
by Wayne Friedman on Jun 15, 9:00 AM
MoffettNathanson Research projects this year that movie attendance numbers will drop to 600 million. But that future years will see drops, as well.
by Wayne Friedman on Jun 12, 9:00 AM
Roku won't drop OANN, which has been peddling conspiracy theories. Previously, the company did drop 'InfoWars,' due to controversial news stories.
by Wayne Friedman on Jun 11, 9:00 AM
Wondering how many more pro sport players will be taking a knee when various leagues start next month?
by Wayne Friedman on Jun 10, 12:00 AM
We need live, in-studio audiences for all kinds of evening news stories -- general, business, sports and weather.
by Wayne Friedman on Jun 9, 9:00 AM
If more theatrical movies shift to premium streamers from in-theater showing, it could change (or stunt) almost everything: profitability, marketing and consumer usage.
by Wayne Friedman on Jun 8, 9:00 AM
Google has been slow to get into the set-top box/or smart TV platform providing programming apps, letting others dominate the business.
by Wayne Friedman on Jun 5, 9:00 AM
Product placement may be taking on a whole new role.
by Wayne Friedman on Jun 4, 9:00 AM
The major leagues -- NBA, NFL, MBL and NHL -- are looking at Walt Disney's World Resort for regular and playoff games this fall.
by Wayne Friedman on Jun 3, 9:00 AM
HBO Max's marketing message is confusing to consumers. It's also pricey - $15 a month.