by Wayne Friedman on Jun 16, 9:00 AM
NBCU's CEO says when promoting big events or launching a high-profile TV series, having an ad-supported platform for marketing will be key in the future.
by Wayne Friedman on Jun 15, 9:00 AM
There are profitable options, such as offering a completely different video packaging product.
by Wayne Friedman on Jun 14, 9:00 AM
Think of Netflix more like Walt Disney, which has a vast consumer products and licensing division.
by Wayne Friedman on Jun 11, 7:00 AM
Rocketing initial interest in subscription streaming platforms has created good, top-line news. And some dings, too.
by Wayne Friedman on Jun 10, 9:00 AM
Packaging news content at high-profile streamers seems an uneasy fit. Would you really tune in to a CNN special after the 'Friends Reunion'?
by Wayne Friedman on Jun 9, 9:00 AM
Nielsen's continuing premise is that third-party validation is still important. And much of that comes with its longtime panel.
by Wayne Friedman on Jun 8, 9:00 AM
Cox Media Group -- which owns 57 U.S. radio and TV stations -- apparently has been hacked.
by Wayne Friedman on Jun 7, 9:00 AM
The latest data shows 82% of broadband users have at least one subscription service.
by Wayne Friedman on Jun 4, 9:00 AM
Due to the pandemic, there is a surfeit of major theatrical franchise movies backed up from a year ago.
by Wayne Friedman on Jun 3, 9:00 AM
If you guessed TV, you guessed wrong. We're talking about Twitter.