NBCU's CEO says when promoting big events or launching a high-profile TV series, having an ad-supported platform for marketing will be key in the future.
There are profitable options, such as offering a completely different video packaging product.
Think of Netflix more like Walt Disney, which has a vast consumer products and licensing division.
Rocketing initial interest in subscription streaming platforms has created good, top-line news. And some dings, too.
Packaging news content at high-profile streamers seems an uneasy fit. Would you really tune in to a CNN special after the 'Friends Reunion'?
Nielsen's continuing premise is that third-party validation is still important. And much of that comes with its longtime panel.
Cox Media Group -- which owns 57 U.S. radio and TV stations -- apparently has been hacked.
The latest data shows 82% of broadband users have at least one subscription service.
Due to the pandemic, there is a surfeit of major theatrical franchise movies backed up from a year ago.
If you guessed TV, you guessed wrong. We're talking about Twitter.