According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention metrics and sales lift.

Total entertainment costs from all platforms can still amount to $150 a month - not including another $60 or so a month for broadband access. So where are the savings?

Key local TV station groups are benefitting, as swing states are getting the lion's share of what is estimated to be record political ad dollars.

Shell's overall vision could end up sounding somewhat familiar to some: Shrink the company. This is what Fox Corp. did five years ago.

Over the five-year period from 2019-24, Netflix revenues have grown on average 14% per year while its content spending has climbed just around 3%.

Over 70% of Gen Z and Millennial consumers have seen a live event -- a music concert/festival, sporting event, comedy show or theatrical performance.

The NFL drives virtual pay TV subscriber growth because NBC, CBS, ABC and Fox continue to air football games on broadcast networks - key programming content for those virtual pay TV businesses

QVC, which has a number of home shopping cable TV networks, has signed an exclusive deal with USA Pickleball.

TV news networks' powerful video messages can speak volumes for consumers and can also affect print-based media publishers when it comes to display and other advertising.

Amazon pulled in $1.8 billion at an upfront event in September for Prime Video -- way ahead of company estimates.