In the column “New Streaming-Linear Viewer Comparisons: Do Brands Like What They See?” (published in TV Watch, June 3), the Nielsen data in the story came from a CBS client-run report. It did not come from a Nielsen-released prepared report.

Layoffs come amid heightened business concerns over AI. What does this have to do with entertainment marketing? Savings - anywhere you can get it.

Netflix, not surprisingly, was a strong factor. It had 10 of the top 20 shows, and posted 32 of the 110 overall shows surveyed.

Amazon Prime Video now gives marketers access to "show-level" reporting including impressions, CPMs, and content adjacency.