Netflix is giving subscribers the option of using their astrology sign to figure out what they should watch.

Consumer TV advertising for Disney bundles already has many variations, including one packaging Disney+ and Hulu with WBD's HBO Max.

DirectTV - which has had this multiview technology for over 20 years - is adding seven of these channels with different network genre emphasis, including sports, news and a "kids mix."

MS NOW stands for My Source New Opinion World. Will the new name hurt viewership and its business prospects?

Paramount Skydance wants to "redefine" its cable channels' "brands" -- not sell them off.

What makes consumers stick around after big sports franchises end their respective seasons? That may be something streamers continue to worry about.

Under its new $7.7 billion deal with Paramount Skydance, UFC is shifting its business model to more open, accessible TV airings.

A service called Howdy, priced at $2.99/month with no TV ads, sounds weird ... but consumers always want choice.

Nexstar is reportedly looking to strike a deal to buy Tegna in a deal valued at around $2.5 billion, as the FCC begins to strip away certain federal rules around ownership of TV stations.

David Ellison, now CEO of Paramount, in a press briefing talked about building a tech product that is "truly competitive" and a "single tech stack" for the entire company.