According to research conducted by Roper Starch for the Newspaper Association of America, newspaper advertising gets thorough readership from individuals who are in the market to buy. Newspapers are one of the first sources that people go to when they are considering a purchase and want to seek out advertising to comparison shop and, as a result, will respond to advertising that makes the most of the medium. Some of the findings include: - Full-page newspaper ads are noticed by readers 39% more often than quarter-page ads - Readers notice color ads more frequently - Photos boosted notice …

Interactive TV Not For Everybody A recently released report from Statistical Research, Inc. "How People Use Interactive Television" suggests that nearly three-quarters of consumers are not convinced that interactive television (ITV) is an indispensable television enhancement. - 72% of the respondents said they were not interested in interacting with television programs, with virtually identical proportions for homes that already have ITV services and those that do not. - Among homes with ITV capabilities, respondents said they rarely or never use interactive links in TV shows and TV-based Internet and email. - 73% of those with PPV access via a set-top …

Newspaper Couponing David Asher, Manager of Business Analysis, Newspaper Association of America reported that 81% of the population consider cutting coupons from the newspaper a weekend-morning ritual. An MRI consumer study demonstrated that more than 80% of people who used coupons clipped them from newspapers. +-------------------+-----------+---------+ | coupons for | use | use | | | newspaper | direct | | | coupons | mail | | | | coupons | +-------------------+-----------+---------+ | | | | | Beverages | 87 % | 51 % | | Cleaning products | 89 | 46 | | Cosmetics | 89 …

Older And Richer According to a trend analysis by The Media Audit, reported in a recent news release, the over 50 segment of the population is now the fastest growing segment of the Internet audience. The 50+ age group increased as a percent of the Internet audience from approximately 19% in 1997 to more than 25% in 2000. Bob Jordan, co-chairman of the research firm that produces The Media Audit said, "This group is of tremendous value to marketers… because of their numbers and affluence." - The 85 markets studied have an aggregate population of 125 million and an …