• Major Minor Growth
    According to GartnerG2 research from Gartner, Inc., advertising growth remains flat or receding in TV, radio and print, while online advertising revenue is set to grow considerably, but it is only 3 percent of the total advertising market.
  • Total U.S. Radio Listening
    Total U.S. Radio Listening A release from Arbitron Inc. reported on the release of its Fall 2001 RADAR® radio network audience report covering the 12-month period of October 11, 2000 to October 16, 2001. According to the listening estimates compiled by RADAR (Radio's All Dimension Audience Research), 76.7 percent of U.S. consumers ages 12+ and 76.2 percent 18+ heard one or more network radio commercials in the course of a week. Among the prime audience demographics sought by advertisers, the commercials aired on the 31 radio networks reached:- 78.6% persons 12-34- 76.7% adults 18-24- 77.6% adults 18-34- 79.2% adults 25-54 ...
  • Internet Access Mostly PC's and phones
    According to Cahners In-Stat/MDR, the worldwide market for Internet Access Devices (personal computers, mobile telephones, Internet set top boxes, and Internet and smart appliances) will grow at an overall annual rate of 41.6% in unit terms between 2000 and 2005.
  • Kids Online
    According SpectraCom Inc.and Circle 1 Network, surveying kids and their Internet preferences since 1996, children are spending more time online than ever before, using the Internet for shopping and entertainment.
  • Brand Global Presence
    Jane Perrin, ACNielsen Managing Director of Global Services, announced in a recent study that "Despite a proliferation of brands in the marketplace and a focus by major manufacturers on being more global, there are relatively few global mega brands today."
  • African American Buying Power
    According to The U.S. African American Market, a new research report published by Packaged Facts, the buying power of African Americans in the United States is expected to increase nearly 30% to $682 billion in the next 5 years.
  • Direct Marketing Thrust
    Direct Marketing Thrust H. Robert Wientzen, president-CEO of The Direct Marketing Association, in an interview with btobonline conducted by Philip B. Clark, concluded that despite the current economic downturn, direct marketing showed stronger gains than some other advertising sectors due to its growing mainstream adoption. Wientzen went on to point out that "B-to-b marketers [were] projected to spend $102.5 billion on direct response advertising [in 2001]. That's a 4.3% increase over [2000's] b-to-b spending. Looking forward, over the next five years, b-to-b ad spending is forecast to increase 7% annually." He said, "B-to-b direct marketing remains a large contributor ...
  • Affluents Increasing Faster
    Affluents Increasing Faster According to The U.S. Affluent Market, a new market research study published by Packaged Facts and released by MarketResearch.com, 13% of U.S. households are deemed affluent, up from 5% twenty years ago. The number of affluent American households - defined as those with an income exceeding $100,000 — is growing at a much faster rate than the total number of U.S. households. There are 22% more affluent households in the United States now than there were in 1997, and in spite of the current economic slowdown, the number of affluents should only dip by about 3% in ...
  • A Global View of the Mobile Phone Market
    A Global View of the Mobile Phone Market According to a report from flat panel display market research firm DisplaySearch, worldwide mobile phone penetration will hit 24% by 2005 -- up from just 8.1% in 1999. DisplaySearch believes that mobile phones were used by 15% of the world's population by the end of 2001. The latest quarterly Mobile Phone and Shipment Forecast finds that Western Europe claimed the greatest share of the mobile phone market in 2001 with 25.4%. Latin America claimed a smaller 11.7% in 2001, but the area experienced the greatest surge in year-over-year growth (75.3%). ...
  • iTV Foothold
    iTV Foothold According to a Yankee Group report, printed in internet.com's Internet Advertising Report, Interactive television will gain a foothold in many American households as early as the end of 2002, although as a potentially new advertising milieu, the medium will have to wait. Despite a fair amount of hype about interactive television advertising -- even during 2001's ad industry contraction -- use of the TV portal as sellable media remains distant, said Adi Kishore, an analyst with the Yankee Group's Media & Entertainment Strategies practice and author of the study. "It's going to be difficult to gain ...
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