According to WebSideStory's StatMarket division in a recent release, the majority of Internet sites worldwide are reached through direct navigation - typing a URL in their browser address bar or using a bookmark - rather than through search engines and Web links. As of February 3, 2003, over 64 percent of Internet users arrived at sites by direct navigation, compared to about 53 percent only a year ago. Web links are anything that links from one site to another, including text links and ad banners.
James T. Madore, staff writer for Newsday, reporting on recent response to an online request for newsreading habits, notes that young adults are turning away from the news media their parents and grandparents rely on for information about their neighborhood, region and world. The trend started 30 years ago but has accelerated since the late 1990s. It is now seen by many as a crisis that threatens the long-term survival of some celebrated news organizations.
According to a recent special feature from comScore Media Metrix, women wield enormous power in the U.S. economy, making and influencing purchase decisions across every sector from automotive, to consumer packaged goods, to financial services and virtually everything in between.
In a follow-up on a recent Brief on BroadBand, another report summary by Ben Macklin for eMarketer says that Baby Boomers created the internet, Gen X’ers tried to make money on it and Gen Y’ers are growing up with it. As baby boomers’ grow older, they will again be a significant driving force of change within the internet sector. Never has it been so hip to target the 55 and up demographic, Macklin says.
Ben Macklin, Senior Analyst for eMarketer, reports that the first wave of residential broadband users were, in general, classic early adopters -- white males, well educated and wealthy, with a great deal of internet experience. As broadband users move beyond the early adopter phase, he says, one shouldn’t necessarily assume that the next wave of broadband users will behave in the same way. Widespread broadband adoption will be a fundamental driver of change, Macklin predicts, within the internet sector.
According to The McKinsey Quarterly, 2003 Number 1, retail sales of food and drink in Europe’s largest markets are at a standstill, leaving European grocery retailers hungry for opportunities to grow. Most leading retailers have tried e-commerce, with limited success, and expansion abroad. But almost all have ignored the wholesale food and drink trade.
According to a recent SeniorNet report, 46% of US seniors (people age 50 and older) have been using the internet for over five years. Additionally, 41% have been online for between two and five years, and 76% taught themselves how to use the net.
In the week ending January 19th, eBay, Amazon and Yahoo topped the commerce sites, while AOL and the About Network lead news and information. Yahoo! combined, however, is almost a dead heat with eBay.
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