• Government, Family and Finance
    Current Nielsen//NetRatings data show Treasury outpulls Defense, eBay smothers other Home’n Fashion sites, Disney and Cartoons beat out Health, and Finance & Investment beat them all in the last two weeks of February.
  • Child TV Violence-Viewers Turn Out More Aggressive
    A recent study, presented in the Journal of Developmental Psychology by L. Rowell Huesmann and colleagues at the University of Michigan's Institute for Social Research, summarized by Malcom Ritter in an AP release concludes that people who watch violent television as children behave more aggressively even 15 years later, according to one of the few TV violence studies to follow children into adulthood.
  • More Single Yuppies With More Discretionary Bucks
    Bob Jordan, Co-chairman of International Demographics, Inc., the research firm that produces The Media Audit, says "Yuppies … are young and affluent and in all probability will grow in affluence for many more years." He goes on to say that "Only 14.4 percent of all adults in our markets made two or more international flights during the past two years, while 25.8 percent of Yuppies did the same. This is more evidence of their enormous value to the marketplace."
  • Targeting Dayparts on the Internet
    A study by the Online Publishers Association provides evidence to support the conclusion that five distinct dayparts exist on the Internet. Each of these dayparts displays significant differences in usage levels, demographics, and type of content accessed. Media planners can improve the efficiency of their ad buys by weighting them toward those dayparts during which their target audiences predominate.
  • National, Retail and Classified Newspaper Advertising Spending Up
    Newspaper advertising expenditures for the fourth quarter of 2002 totaled $12.8 billion, a 4.4 percent increase over the same period a year earlier, according to preliminary estimates from the Newspaper Association of America. Retail advertising spending rose 3.8 percent to $6.1 billion, national ad spending increased 12.4 percent to $1.9 billion and classified rose 2.2 percent to $4.8 billion.
  • Content Spending Online Almost Doubles in 2002
    Michael Zimbalist, Executive Director, Online Publishers Association introduces the report by saying, …”as we move into 2003, the question looming for content providers is this: What types of content or services will fuel continued growth in consumer spending? We believe that two developments in the past year are certain to factor into the ultimate answer to this question. First is the continued penetration of broadband, which now reaches a preponderance of users at work and approximately 16 million U.S. households. The second development in 2002 was the dominance of sites that aggregate large amounts of content among the top revenue …
  • In Education Vs Entertainment, Entertainment Wins 2 To 1
    Although entertainment reached more, reached deeper, viewers spent more time in their search for education and careers, except for games! And for schools, Harvard and Cal at Berkley are to only ones to make the top ten. In addition, some retail stats on Spring fashion shoppers.
  • Married, With Children, Buy on DRTV
    Out of the total adult population of Americans, 63% watch some form of DRTV advertising, translating to a customer base of 136.2 million viewers, according to a study by the Electronic Retailing Association, who commissioned the Leisure Trends Group of Boulder, Colorado, to conduct a nationally representative telephone survey of American adults in the third quarter of 2002.
  • Wait 'Til Next Year: SuperBowlemia
    Though the Super Bowl is over, it would appear from a new study by Ipsos-ASI, as reported by David Brandt, that advertisers got their money’s worth! While most of the research and polling around Super Bowl advertising is focused on which ads viewers liked or were well produced, this study examined whether Super Bowl ads work better than ads in other major football games and were more memorable to consumers.
  • What's Parked in the Garage?
    Of interest to those dealing with household transportation and automobile ownership, useful facts about the nation's cars, trucks, vans, and motorcycles are now available from the Department of Transportation's 2001 National Household Travel Survey (NHTS). Of the nation's 204 million vehicles in 2001, only 24 million (or 12 percent) were SUVs. They are greatly outnumbered by the 37 million pick-up trucks on the road (18 percent of vehicles).
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