According to Nielsen Media Research, the total number of television households in the United States (including Alaska and Hawaii) is estimated at 108,400,000. The new estimates took effect with the television week of September 1-September 7, 2003, meaning each national rating point will represent one percent of the total, or 1,084,000 television households.
The recent BIGresearch release of their monthly Consumer Intentions & Actions Survey speaks to the attitudes about the economy by saying that it looks like we could be on the road to recovery. Consumer confidence is up slightly...39.2% for September v. August's 38.6%, which is the highest reading for 2003. And consumers are more optimistic about the economy - those who say "under 6 months" for recovery rose from 8.9% in August to 10.2%, the highest reading for 2003.
Government, Home and Fashion, Family and Lifestyle and Finance and Insurance all reaching 2 to 3% of the Internet audience with the most popular sites.
Data from FOCUS: Latino III, the latest Horowitz Associates study on the U.S. Urban Latino market, show that 24% of all urban Hispanics currently subscribe to digital cable service from their cable company. A higher than average (43% vs. 38%) percentage of all Hispanic cable subscribers are digital subscribers, and among "Spanish-dominant" cable subscribers, the percent digital reaches 38%. Importantly, the survey found that one in ten (10%) urban Hispanic cable subscribers also have a satellite dish -- a high percentage compared to cable subscribers in general and again indicative of the competitive impact of Spanish programming.
Based on a June 2003 Jupiter Research physician survey, a recently released report, "Online Detailing: Understanding Physician's Behavior," states that of the doctors participating in online detailing, (the Web-based version of traditional prescription drug promotion that occurs between sales representatives and doctors face-to-face) one-fifth have used it often while the remainder have used it occasionally.
American kids, teenagers, and young adults, aged 8 to 21 years, have annual incomes totaling $211 billion, according to latest projections based on the findings of Harris Interactive YouthPulse, an online study of the Generation Y population. Results show that this group is spending at a rate of approximately $172 billion per year and is saving at a rate of $39 billion per year.
Nielsen//NetRatings reports that at-home Internet users flocked to career sites during the week ending August 24th. Traffic to the U.S. Dept. of Labor jumped 55 percent to 289,000 unique visitors from home, as compared to 187,000 visitors during the previous week. More than one million unique visitors accessed Yahoo! HotJobs, a 32 percent week over week increase.
eMarketer reports that The Online Publishers Association (OPA) and the Center for Survey Research & Analysis at the University of Connecticut surveyed adult Internet users about their use of the Internet to keep up with political candidates and found that 68% of voters have used the Net to research a candidate's position. And, more that 1/4 of voters have provided their e-mail addresses to a candidate's Web site in order to receive more information.
A special ComScore release, featuring the NFL season kickoff, provides some timely insight, noting that though the Sports category has traditionally relied on advertising dollars, dynamic content, such as game highlights and video not available on TV, as well as hugely popular online fantasy leagues, are providing important new revenue streams.
Larry Freed, President and CEO of ForeSee Results, reported recently on the American Customer Satisfaction Index (ACSI) in conjunction with the University of Michigan's annual second quarter measurement of leading companies in the e-business sector. With a score 71.4, he says the e-business sector is nowhere near the standard-setting performance of its cousin e-commerce which showed its strongest showing yet with a score of 77.6 this year.