by Jack Loechner on Jan 5, 3:00 AM
BIGresearch's latest simultaneous media survey of over 12,000 consumers indicates some challenges for the models many marketers are using to communicate with their customers. The Simultaneous Media Usage Survey (SIMM V), conducted twice each year, indicates that the simultaneous consumption of media is continuing and television appears to be the medium most consumed along with other media.
by Jack Loechner on Jan 4, 3:00 AM
According to Hitwise, Shopping and Classifieds sites claimed an unprecedented 9.1 percent of total U.S. Internet visits between Nov. 1 and Dec. 25, 2004--a 25.6 percent increase versus the same period in 2003. The peak day for shopping and classifieds Web sites was Nov. 25, Thanksgiving Day. Bill Tancer, vice president of research for Hitwise, said "While visits to Shopping & Classifieds sites reached new highs this year, it is interesting to note that 2004 holiday season daily traffic patterns achieved a near-perfect correlation with last year's daily patterns. In looking forward to the next holiday season, this repeating pattern …
by Jack Loechner on Jan 3, 12:59 AM
A deep drill-down into the Education and Career industries Online