• Women Are Becoming More Educated and Affluent
    According to a new release by The Media Audit, there are 24.3 million adults under the age of 45 with a college degree: 12.3 million are women and 11.9 million are men. And, says Bob Jordan, president of International Demographics, "In a very few years there will be more college educated women than men,"
  • Radio ROI Shown To Be Greater Than TV
    A new study, conducted by Millward Brown and Information Resources Inc. (IRI), examined four pairs of Radio and television campaigns in a range of product categories over a six-month period and the findings established that Radio's ROI was 49% higher than television's.
  • Site Satisfaction Saves Sales
    Findings from a new study by ForeSee Results and FGI Research, based on consumers who browsed the 40 highest-grossing e-retail sites, revealed that traditional brick-and-mortar retailers are dramatically under-utilizing the online channel, leaving a huge gap between likelihood to buy online vs. offline. Many of the nation's top retailers are performing well below their potential online and may be driving away some people who would otherwise make purchases, says the report.
  • Moms Want Coupons, Discounts and Shipping in Email Offers
    A new survey, conducted in May by EmailLabs and Lucid Marketing on Moms and email marketing, reports that 56 percent of "moms" determine which emails to open based on both "from name" and "subject line." And, 40 percent of Moms with one child were less likely to find value in newsletters, while Moms with multiple children are 50 percent more likely to find their newsletters very valuable
  • Special Occasions, Flowers and Gifts Online
    A deeper look at special occasion sites, demographics, advertisers and ad types and specifications.
  • Search For Information Wasting Professionals' Time
    Anthea Stratigos, CEO of Outsell, reporting on the survey results, "2001 vs. 2005: Research Study Reveals Dramatic Changes Among Information Consumers," concludes that professionals are shifting away from their Internet research methods of just four years ago to more efficiently gather information and get on with their jobs. They are now looking more to their peers and colleagues, "alerting" services, and other conveniences.
  • Print Affiliated Web Sites Catch the Ebb and Flow of Readers
    According to a recent Hitwise survey, 26.2 percent of all visits to Web sites in the "News & Media - Print" category, originated from another news site (both print and non-print affiliated) in the four weeks ending May 21, 2005. As print-news organizations embrace the Internet, customer acquisition and churn is heavily intertwined with other news and content sites, search engines and e-mail.
  • Email; Morning, Noon and Nighttime Too
    According to American Online surveys, conducted in partnership with Opinion Research Corporation, as reported by Emarketer, users rely on e-mail as much as the phone for communication, spend about an hour a day on e-mail and that 77% of them have more than one e-mail account. That translates to an essential part of everyday life, concludes the report.
  • Ships Going Down With Rising Tide (of Fuel Prices)
    According to a new study for the National Retail Federation by BIGresearch, 66.2% of consumers, or 145.3 million Americans, believe that fluctuating gas prices have impacted their spending habits, up from 56.8 percent in 2004. Despite a recent drop in gas prices, the report says, consumers continue to alter their spending to compensate for high numbers at the pump.
  • Looking For Money on the Internet
    A deeper drill-down for financial News and Information on the Internet, including popular sites, demographics, advertisers, ad sizes and technical specifications.
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