Nielsen//NetRatings reported that search sponsored links, led by eBay, Shopping.com Inc. and InterActiveCorp, comprised 34 percent, or nearly 13 billion, of online advertising impressions, according to its new AdRelevance Sponsored Search Link service. Rick Wainschel, vice president of marketing research, Kelley Blue Book, said "We... find the search term capabilities extremely helpful in providing in-depth insight into how key competitors have targeted top search terms, providing essential tools for our benchmarking."
Based on the RAB Radio Revenue Index of more than 150 markets, radio revenues dipped in July, with grand total combined spot and non-spot dollars dropping 2% over July of last year. Non-spot business was the only positive for the month, showing gains of 3% this July over last July.
Recently reported by B&C MultiChannel News, Texas has joined three other states as a majority-minority state, according to population estimates released Aug. 11 by the U.S. Census Bureau. The trend is driven by a surge in the number of Hispanics moving to the state. According to the population estimates based on the 2000 Census, Texas's minority population, as of July 1, was estimated at 11.3 million or 50.2% of the state's total population of 22.5 million. 7,781,211 of them are Hispanics.
According to data recently released by TNS Media Intelligence, total advertising expenditures for the first half of 2005 increased 4.5 percent, compared to the same period in 2004, to $70.5 billion. Steven Fredericks, President and CEO of TNS Media Intelligence, said "The first half ad expenditure numbers demonstrate sustained momentum from the first quarter of the year. The advertising market continues to outperform the general economy ..."
Scarborough Research recently released an analysis of spending patterns of consumers who have one or more school-age children in their household that finds that consumers in Des Moines, New York, and Boston are spending more money annually on average for children's clothing than consumers nationally. Des Moines adults with school-age children in their household who bought children's clothing during the past year spent on average $298 on these purchases. This is $36 more than the national average of $262
A deep drill-down into Online sports sites, demographics, advertisers and ad technology in the sports league and teams category.
A new survey report by Harte-Hanks, Inc. and CSO Insights, Inc., reveals that more than one in five organizations spend more than 45 percent of their entire marketing budgets on "target marketing," and an additional two in five spend between 15 percent and 45 percent on such activity. According to the 2005 Executive Report: Target Marketing Priorities Analysis, nearly three of four companies plan higher investments in database management this year; three in five companies are planning to spend more on e-mail, Web design and data quality initiatives; and more than one in two on search marketing.
In the Arbitron and comScore Media Metrix recently released online radio ratings for June 2005, Clear Channel Online Music and Radio, a network of almost 400 of the company's online radio stations, debuted in the Online Radio Ratings with an estimated 861 thousand listeners during an average week in June. The number of people tuning in to the Clear Channel network online during an average midday quarter hour was 147,500.
A new study from Kagan Research projects that 69 million (59% of) digital subscribers will be equipped with interactive platforms by 2009, accounting for more than half the TV households in the U.S. Interactivity is expected to expand either through growth of the installed base of set-top boxes or via functionality integrated into digital television sets.
Drill down into Online broadcast media, including radio and television, showing top channels, demographics, advertisers and ad types and sizes.