According to the just-released Spring 2005 Ownership & Trend Report from Knowledge Networks, African American households have more TVs and larger sets, compared to Hispanics and whites. In addition, the medium plays a more important social role among both African American and Hispanic households. The data also shows that white households own more PCs and pay more for high-speed Internet connectivity.
According a forthcoming report from Parks Associates, using data from a survey of more than 2,000 U.S. Internet users, convergence is finding traction in mobile phones, with one-fourth of all U.S. Internet households willing to use a high-resolution camera phone as their primary camera. The report also found some consumer interest in mobile music applications, although photo applications are more popular among U.S. Internet households.
According to the BIGresearch Consumer Intentions & Actions Survey in mid-October, consumer confidence gains 4 points to reach 37.3% in October compared to September's 33.4%... still off about 7 points off from last year. Consumers continue to proceed with caution, though, with 50.1% still say they've become more practical in their purchasing in the last 6 months, only a slight decline from September, and a gain of more than 10 points from last year.
To read more articles use the ARCHIVE function on this page.