by Jack Loechner on Jun 27, 3:00 AM
Zinio Systems, Inc. released its second biannual industry analysis, revealing growth among audited digital magazine titles, circulation and deliveries, and increased use of rich media in digital publishing.
by Jack Loechner on Jun 24, 3:00 AM
A deeper look at music sites, advertisers, demographics, ad types and technical specifications.
by Jack Loechner on Jun 23, 3:00 AM
According to The State of Retailing Online, an annual study conducted by Forrester Research, 2004 online sales rose 23.8 percent to $141.4 billion. Excluding travel, online retail sales represents 4.6 percent of total retail sales. The report predicts that online sales (including travel) will rise 22.0 percent to $172.4 billion this year. Sales excluding travel are expected to reach $109.6 billion.
by Jack Loechner on Jun 22, 3:00 AM
Arbitron and comScore Media Metrix, , recently released the online radio ratings for April 2005. Listening to the online radio networks from Monday-Sunday 6AM - Midnight for Persons 25-54, was 3,687,000 persons or 67 percent of all persons during the March Survey Period
by Jack Loechner on Jun 21, 3:00 AM
Around the world, television advertisers use celebrities or stars in a bid to win consumers' attention, interest, and favorable attitudes toward their brands. Advertisers have employed famous athletes, actors, musicians, and even political figures. According to a recent Ipsos article, sometimes it works and sometimes it doesn't.
by Jack Loechner on Jun 20, 3:00 AM
According to the BIGResearch Consumer Intentions Survey this month, confidence is on a roll...after rebounding slightly last month, those declaring that they are confident/very confident in chances for a strong economy up another 4 points in June. Confidence now stands at 46.3%, an improvement over June '04 and '03.
by Jack Loechner on Jun 17, 4:00 AM
A deeper look at popular food, cooking and beverage segments of the industry, with popular sites in May, demographics, advertisers, ad types and specifications.
by Jack Loechner on Jun 16, 3:00 AM
According to a new release by The Media Audit, there are 24.3 million adults under the age of 45 with a college degree: 12.3 million are women and 11.9 million are men. And, says Bob Jordan, president of International Demographics, "In a very few years there will be more college educated women than men,"
by Jack Loechner on Jun 15, 3:00 AM
A new study, conducted by Millward Brown and Information Resources Inc. (IRI), examined four pairs of Radio and television campaigns in a range of product categories over a six-month period and the findings established that Radio's ROI was 49% higher than television's.
by Jack Loechner on Jun 14, 3:00 AM
Findings from a new study by ForeSee Results and FGI Research, based on consumers who browsed the 40 highest-grossing e-retail sites, revealed that traditional brick-and-mortar retailers are dramatically under-utilizing the online channel, leaving a huge gap between likelihood to buy online vs. offline. Many of the nation's top retailers are performing well below their potential online and may be driving away some people who would otherwise make purchases, says the report.