• Digital Magazine Titles Grow By Over One Third
    Zinio Systems, Inc. released its second biannual industry analysis, revealing growth among audited digital magazine titles, circulation and deliveries, and increased  use of rich media in digital publishing.
  • Top Online Music Sites And Album Advertisers
    A deeper look at music sites, advertisers, demographics, ad types and technical specifications.
  • Women Rule
    According to The State of Retailing Online, an annual study conducted by Forrester Research, 2004 online sales rose 23.8 percent to $141.4 billion. Excluding travel, online retail sales represents 4.6 percent of total retail sales. The report predicts that online sales (including travel) will rise 22.0 percent to $172.4 billion this year. Sales excluding travel are expected to reach $109.6 billion.
  • Ages 25-54 Dominate Radio Listeners in April
    Arbitron and comScore Media Metrix, , recently released the online radio ratings for April 2005. Listening to the online radio networks from Monday-Sunday 6AM - Midnight for Persons 25-54, was 3,687,000 persons or 67 percent of all persons during the March Survey Period
  • Celebrity Ads Get Attention But Don't Always Deliver
    Around the world, television advertisers use celebrities or stars in a bid to win consumers' attention, interest, and favorable attitudes toward their brands. Advertisers have employed famous athletes, actors, musicians, and even political figures. According to a recent Ipsos article, sometimes it works and sometimes it doesn't.
  • Consumer Confidence Continues Climbing
    According to the BIGResearch Consumer Intentions Survey this month, confidence is on a roll...after rebounding slightly last month, those declaring that they are confident/very confident in chances for a strong economy up another 4 points in June. Confidence now stands at 46.3%, an improvement over June '04 and '03.
  • Online Food And Cooking Sites
    A deeper look at popular food, cooking and beverage segments of the industry, with popular sites in May, demographics, advertisers, ad types and specifications.
  • Women Are Becoming More Educated and Affluent
    According to a new release by The Media Audit, there are 24.3 million adults under the age of 45 with a college degree: 12.3 million are women and 11.9 million are men. And, says Bob Jordan, president of International Demographics, "In a very few years there will be more college educated women than men,"
  • Radio ROI Shown To Be Greater Than TV
    A new study, conducted by Millward Brown and Information Resources Inc. (IRI), examined four pairs of Radio and television campaigns in a range of product categories over a six-month period and the findings established that Radio's ROI was 49% higher than television's.
  • Site Satisfaction Saves Sales
    Findings from a new study by ForeSee Results and FGI Research, based on consumers who browsed the 40 highest-grossing e-retail sites, revealed that traditional brick-and-mortar retailers are dramatically under-utilizing the online channel, leaving a huge gap between likelihood to buy online vs. offline. Many of the nation's top retailers are performing well below their potential online and may be driving away some people who would otherwise make purchases, says the report.
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