• Daytime is Primetime for Mobile TV
    According to Telephia, primetime viewing for mobile video hits during the afternoon and early evening. 30 percent of mobile video users watch mobile TV and video clips on their cell phones during the hours of noon and 4 pm, and 31 percent watch during the early evening commute hours of 4 pm to 8 pm. Mobile video viewing drops to just nine percent during the regular television primetime hours of 8 pm to 11 pm.
  • In-Store Media Significant Influence on Purchase Decisions
    According to the latest Simultaneous Media Usage Survey by BIGresearch, as marketers seek new ways of increasing marketers' ROI by reaching and influencing consumers, In-Store media becomes a viable alternative. The study found that product sampling topped the list as the most influential of stored media options, followed by reading product labels and shelf coupons.
  • WebMD Tops Health And Fitness Destinations
    A drill-down into the destinations, demographics, advertisers and ad specs for the Health, Fitness and Nutrition Online destinations in August and September
  • Mainstream Professional Journalists Trusted Most to Report Pandemic Events
    According to LexisNexis U.S., when consumers are faced with major events that significantly affect their lives, such as a pandemic or an ominous hurricane, their trust mostly remains with traditional media, such as professional journalists at mainstream newspapers, magazines, television and radio, versus emerging media sources including Internet-only publications, blogs and podcasts.
  • Average Video Gamer is 41 and Half Are Female
    According to comScore Media Metrix, the second quarter results of Game Metrix, a quarterly syndicated study found that video games have much broader appeal than teenage boys. On average, gamers are 41 years of age with an average annual income of $55,000. Further, females account for 52 percent of the gaming audience. The average gamer has been online for nine years and 84 percent have broadband access at home.
  • Satisfied Timeshare Users Spend More Than Travelers
    According to a new study by The American Resort Development Association International Foundation (AIF), Conducted by Ragatz Associates, timeshare has improved the vacation experience for owners. The vast majority of all owners (80.3 percent) express satisfaction with their timeshare purchase; 75.7 percent say owning a timeshare has increased their looking forward to vacations, and 68.4 percent say owning a timeshare has increased the amount of time on vacations. And, the study found that about 25 percent of recent buyers expressed interest in purchasing additional timeshares.
  • Consumer Confidence Up; Holiday Spending, Maybe
    According to BIGresearch's September Consumer Intentions and Actions Survey (CIA), the impact of gas prices is down, confidence is up, and consumers are feeling better about increasing their spending this holiday season. 42% reported that they plan to spend about the same if not more than last year.
  • Magazine Ad Pages and Dollars Up Through August
    According to a Publishers Information Bureau (PIB) report in September, total magazine rate-card-reported advertising revenue for the month of August increased 9.6% compared to the same month last year, closing at $1,557,070,868. Ad pages totaled 15,305.55, up 4.4% against August 2005. Nine major advertising categories showed an increase in PIB revenues and pages over August 2005. Four of those categories posted double-digit gains in pages: Drugs & Remedies, Food & Food Products, Retail, and Public Transportation.
  • Brand Awareness Ads a Better Bet Than Trust on Social Media Sites
    According to the Jupiter Research report, "Viral Marketing: Beyond Social Media," summarized by Internet Retailer, 20% of online advertisers surveyed say they plan to test viral marketing ithis year, but Jupiter also found that most consumers don't trust product information they get on social media sites. The report notes that advertisers will plan for this by supporting viral campaigns with more conventional forms of online advertising,
  • The Online Exclusive Newspaper Audience Extends Circulation Significantly
    A new analysis from Scarborough Research of "Integrated Newspaper Audience," a measurement that combines the audience of traditional printed newspapers with the audience of their websites, found that newspapers are successfully extending their reach beyond the core printed products, resulting in net increases in audience. The "Online Exclusive" audience, the audience that reads a newspaper's website but not its printed version, accounts for two to 15 percent of the Integrated Newspaper Audience of the publications examined in this analysis, says the report. This represents hundreds of thousands of readers for many newspapers in larger markets.
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