• Web Attracts Planners At Beginning Of The Year
    In keeping with annual trends, says comScore Media Metrix, January saw significant increases in visitation to tax, travel, careers and real estate sites. Heightened interest in tax software and Microsoft's Vista boosted traffic to the Computer Software category, while speculation about 2008 Presidential candidates drove traffic to politically-oriented sites. Jack Flanagan, executive vice president of comScore Media Metrix, said "As we've witnessed on an annual basis, consumers turned to the Web at the beginning of the year in a very utilitarian fashion, with an eye toward planning."
  • 6.2 Million Young-With-Money Households
    According to a new report by The Media Audit, there are 23.2 million adults in the 87 metropolitan markets, regularly surveyed by The Media Audit, with annual household incomes of $100,000 or more, and 6.2 million are between the ages of 18 and 34.
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