• Video Streamers Skew Younger, Have Higher Incomes, And Are Highly Educated
    According to recent findings released by Ipsos Insight from MOTION, a study of digital video behaviors, at the end of 2006 58% of Americans age 12 or older, with Internet access, had streamed some form of video content online...100 million Americans, or 44% of the overall US population age 12 or older.
  • 15% Increase in Visits to Newspaper Websites
    According to NAdbase released in April, 36 percent of all Internet users visited a newspaper Web site in November, 2006, and page views for newspaper Web sites increased 27 percent year over year during the second half of 2006. This latest report shows that during the second half of 2006, unique visitors to newspaper Web sites averaged 57.3 million visitors a month, or one in three of all Internet users, a 15 percent increase over the same period a year ago.
  • Mobile Audio Users Agree Commercials OK For Free Tunes
    A new study by Arbitron and Telephia , examining the evolving market for mobile audio services from the consumer point of view, concludes that mobile audio is a promising opportunity that has not yet been fully exploited. The report notes that only one in 16 mobile phone subscribers (6 percent) report using one or more mobile audio features in the last 30 days.
  • Online Video a Male Province So Far
    According to a new E-Marketer study and report, there will be an estimated 97 million females online in the US this year, compared with 91 million males. When it comes to viewing video online, however, their positions are reversed.
  • Grocery Store Direct Mail Read By 90% of Males 18 to 34
    According to a new Vertis Communications Retail Direct Mail survey, 90 percent of male direct mail readers, age 18-34, read grocery store direct mail pieces, compared to 83 percent of female direct mail readers this same age. The study finds that men in older age groups are less likely to read grocery store direct mail, while older women read increasingly more
  • Education and English Proficiency Preclude Wider Hispanic Internet Use
    A report released in March, 2007, entitled Latinos Online by PEW Research, finds that 56% of Latinos in the U.S. (comprising 14% of the U.S. adult population) use the internet. By comparison, 71% of non-Hispanic whites and 60% of non- Hispanic blacks use the internet. Lower levels of education and limited English ability largely explain the gap in internet use between Hispanics and non-Hispanics, concludes the report.
  • Top Online Current Events and News Destinations
    A deeper drill-down to look at the reader demographics, advertisers, ad types and sizes for the top Online global news and current events destinations.
  • White Papers Most Important to Technology Buyers
    According to a study in February, 2007 by KnowledgeStorm and MarketingSherpa to examine how content development, formatting and targeting affect technology buyers' perceptions of value, 71% of technology buyers say that white papers are the most frequently read form of content, and 57% say they are passed along more than half the time. 75% of marketers include them in their marketing mix.
  • Boomers Hip to Web Technology. Online for Needs, Not Entertainment
    According to a new study, by ThirdAge Inc. and JWT BOOM, with over 1,210 adults 40+ years of age, over 72% of ThirdAgers access the Internet from Broadband in their homes, which is significantly more than the national average across all age groups. And, over 82% of all respondents are researching or reading information Online on health and wellness for themselves and for their families.
  • Accountability and Performance Top Priorities For Marketers in 2007
    The 2007 Marketing Outlook survey, by the Chief Marketing Officer (CMO) Council, to capture insights and opinions about how marketers are focusing their efforts in 2007, finds that marketers look at measurement, improved efficiencies and customer knowledge as top challenges. In addition, they plan on making further changes to upgrade organizational effectiveness, strengthen customer engagement and achieve even greater measurability.
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