According to recent provisional data from the World Association of Newspapers Paid-for newspaper circulation went up 1.9 percent year-on-year to more than 510 million paid-for copies in 2006, and the number of new paid-for titles grew to more than 11,000 for the first time in history.
The Hitwise US News and Media Report, on recent trends in online news consumption, shows that the share of traffic leaving the News and Media industry for Multimedia sites increased by 196 percent from April 2006 to March 2007. The report says that search engines are responsible for more News and Media category website traffic than ever before.
Scarborough Research, in a recent report analysis, finds that people who spend the most time on the road are more tech savvy than the average consumer, have a wide variety of personal and household technologies, and value portability. They are 17 percent more likely than the average consumer to have a cell phone, 40 percent more likely to have a PDA in their household, and 21 percent more likely to have an MP3 player in their household.
According to a new report by The Media Audit, Texas Monthly, which is read by more than two million adults across the state of Texas, reaches 38.7% of all adults in San Antonio who earn $75,000 or more in household income, making it the number one publication in reaching affluent households among The Media Audit's 87 measured markets.
Internet Retailer reports that even though pay-per-click advertising and social networking are gaining status in retail marketing circles, E-mail remains one of the best one-on-one marketing tools retailers can use to attract and retain customers.
According to preliminary findings from the NAA 2007 "Circulation Facts, Figures & Logic," a biennial study of newspaper and circulation marketing practices, newspapers are retaining subscribers in greater numbers, with subscriber churn down 36.5 percent in 2006, compared with 42.1 percent in 2004 and 54.5 percent in 2000. In addition, newspapers continue to reduce their reliance on telemarketing as a source for new subscribers, with telemarketing sales dropping to 35 percent in 2006, compared with 58 percent in 2000.
Alternative out-of-home media spending in Video Advertising Networks, Digital Billboards and Ambient Advertising surged 27.0% to $1.69 billion in 2006 and is projected to grow at an accelerated 27.7% rate in 2007. According to the PQ Media Alternative Out-of-Home Media Forecast 2007-2011, alternative out-of-home advertising is one of the fastest-growing segments of the media industry, expanding at double-digit rates every year from 2001 to 2006 and posting compound annual growth of 22.6%.
The comScore Media Metrix monthly analysis of U.S. consumer activity at top online properties and categories for March 2007, reported that Yahoo! jumped one spot to the number two position, as Advertising.com remained in the lead. Jack Flanagan, executive vice president of comScore Media Metrix, said "As advertising networks continue to compete for online ad dollars, there is... increased attention on which ones are reaching the widest audience."
According to a soon to be released study by E-Poll: "Multi-Platform Viewing of Video Content," the youth are leading the way, with 26% of males 13-34 frequent viewers of video on devices other than a TV. Teens are by far the most prevalent users of mobile video devices such as iPods and cell phones.
Current findings from the latest Q Research survey on what Britain's young people think about receiving advertising messages on their mobile phones shows that 32% of the 11-20 year olds surveyed said they would be happy to receive advertising messages to their mobile phones. However, 71% agreed they would be willing to receive advertising messages if targeted to their particular interests.