A deeper look at the sites, viewer demographics, advertisers and ad types for current event and global news readers.

According to IMMI data, women 45-54 will watch a cumulative 1142 hours of TV, DVD's and movies in the theater in 2007. That's 47.6 days of media, while their male counterparts will consume only 40.2 days of media. In the 35-44 parental age group, females are predicted to watch 38.3 days of media, males 33.9 days.

NAA President and CEO, John F. Sturm, said "... readers are visiting newspaper Web sites in record numbers for in-depth news and information as well as hyper-local information... These sites ... (offer) thought-provoking blogs to complement the journalistic excellence that makes newspapers a community's most trusted resource."