A deeper look at most popular video and movie sites, exploring viewer demographics as well as advertisers and types of ads.
The third in a study series of tech marketers and buyers, recently released by KnowledgeStorm, follows content and registration with the lead follow-up process, including the comparisons of buyer experience with seller perceptions. For instance, in the mismatch between vendor follow-ups reported and those received, 26% of marketers say they "always" use sales calls and 42% always use courtesy calls for initial follow-up. But, 26% of buyers say they "never" receive a sales call and 23% say they never receive a courtesy call for initial follow-up.
A recent exclusive Web release of a McKinsey study suggests that consumers are thwarting the efforts of the media's significant investments in upgrading online news properties with digital technology in hopes of "owning" customers. The online survey shows that the respondents divide their time among as many as 16 different news properties a week.
According to BIGresearch's monthly Consumer Intentions & Actions Survey, consumer confidence declined to 43.8% from July when it was at 47.8%. However, the August number is still higher than August 06 when confidence was 38.6%.
Findings from a recent Cellfire study about mobile coupon redemption during the six month period ending June 30 say that Miami-Fort Lauderdale tops the list of markets with the highest per capita usage of mobile coupons, with Northern California and Texas taking the majority of the remaining top spots.
In a recent discussion about cable research at the CTAM Summit, one of the more cutting-edge practices, presented by NBC Universal vice president of news research Jo Holz, asked "Are people getting anything out of the commercials as they're fast-forwarding through them on their DVR?"
A recent release by comScore on U.S. e-commerce spending for the second quarter of 2007 showed that retail e-commerce grew 23 percent versus year ago to $27.2 billion, while online travel spending increased 14 percent to $20.3 billion. Total U.S. e-commerce spending climbed to $47.5 billion during the period.
The EMail Experience Council and the Direct Marketing Association, in announcing the release of its second annual Retail Email Subscription Benchmark Study, found that more than 43 percent of major online retailers allow customers to sign up for email with one click from their homepage, making the subscription process as simple as possible.
According to a recent announcement by Hitwise during the peak month for Internet traffic to travel websites, US internet users were searching for theme parks close to home, since most visits to theme park websites came from internet users within driving distance of parks. All but one of the top 10 most searched for travel destinations was a theme park.
A recent study of America's top 100 newspaper websites, entitled "American Newspapers and the Internet; Threat or Opportunity?" by Bivings Research, noting that using the Internet to expand a newspaper's reach is becoming more and more important, reports that ninety-two percent of America's top 100 papers now offer video on their websites... a significant jump from 2006, where just 61 percent offered video.