According to a recent survey by Deloitte's Consumer Products group, consumers are turning to online reviews in large numbers, and those reviews are having a considerable impact on purchase decisions. 62 percent of consumers read consumer-written product reviews on the Internet, says the report, and of these, more than eight in 10 say their purchase decisions have been directly influenced by the reviews, either influencing them to buy a different product than the one they had originally been thinking about purchasing, or confirming the original purchase intention.

A deeper look at the demographics of sports watchers, their online destinations, advertisers, impressions and ad types.

According to the Mediamark Research BoomerView study, 55% of Baby Boomers (consumers born between 1946 and 1964) report that they voted in a federal, state or local election in the last 12 months. And, during that period, almost one-third undertook a home remodeling project, and 41% say they played the Lottery, making them 22%, 21% and 18% more likely than the general adult population to have engaged in these activities, respectively. And, says the report, perhaps driven in part by Boomers' relatively high incomes and wealth, 35.6% report they live in a household that owns or leases 3+ vehicles.

According to a recent analysis from Scarborough Research, the West Coast is a stronghold for organics consumers. Out of the 79 local markets measured, 23 were identified as organics markets (those markets that have an above-average percentage of organics consumers). Of these 23 organics markets, more than half are in the Western census region, more than one-quarter are in the Southern census region, three cities are in the Northeast, and one is in the Midwest.

According to the latest Telephia research, location-based services (LBS) such as navigation, represented 51 percent of the $118 million in revenue that downloadable mobile applications (such as LBS, weather applications, chat/community, and personal organization tools) generated during Q2 2007. Many consumers, says the report, may not realize the utility of a navigation application on their mobile phone until they use it.

As of October 9th, the BIGresearch Consumer Intentions & Actions Survey notes that while consumer confidence rose in October to 44.7% (from 41.2% in September), it's down from the almost half (49.8%) who said they were confident/very confident one year ago.

New consumer research from Leichtman Research Group shows that one in every five households in the United States now has a Digital Video Recorder, up from about one in every thirteen households just two years ago. Fueled by a continued push from cable and DBS providers offering combination HD/DVR set-top boxes, the study says that the number of US households with DVRs will grow to over 60 million by the end of 2011.

Mobile Online Testing Exchange and eCRUSH, releasing research insight into the way cell phones make teens 'feel' and the benefits they get from cell phone ownership, finds that 77% of teens cited "convenience of being able to communicate from anywhere," while 75% said "security of being able to reach family" are major cell phone benefits benefits. Much lower on the list was friends' admiration of their cell phone features at 41%.

The Email Experience Council and the Direct Marketing Association announced the release of its second annual Retail Welcome Email Subscription Benchmark Study.

According to a new survey carried out by Ipsos Media, America's senior executives, CEOs and other C-suite officers from mid- to large-size companies have a ferocious appetite for quality business information. The survey shows the average American business leader is male, aged 51, earns $408,000 per year, and has a personal net worth of $1.7 million. As a group, they garner a total combined annual income of $246 billion with combined personal net worth valued at over $1 trillion.