A new report from iProspect, conducted by JupiterResearch, says that 45% of search engine marketers do not integrate their search marketing efforts with offline channels. In addition, it uncovers a big disconnect between search engine marketer strategy and search engine user behavior.

According to a recent report fromTNS media intelligence, The Weighted Average Face Value (WAFV) for Free Standing Insert coupons across the Non-Food segment of the Consumer Packaged Goods industry increased 5.4 percent to $1.61, driven by the 17.7 percent increase within the Health Care area. WAFV across the Food segment increased 5.6 percent to $0.91, led by the 13.7 percent increase for the Dry Grocery area.

According to a new MDR report detailing the attitudes and buying habits of teachers, more than half of them have traveled abroad in the past few years, one-fourth of them are always buying the latest high-tech gadgets to hit store shelves, and 73% of them seek out stores that carry their favorite brand names.

According to the recent Arbitron Bar Media Report, nearly one-third of American adults age 21 or older are bar patrons and 43 percent of men age 21 to 34 have visited a bar or lounge in the past week. Since (says the study) fully one-third of bar patrons watch television programming at home using a DVR and three-quarters use software to block advertising online, bar-based advertising has the potential to reach not only a significant portion of adult consumers, but concentrate its message among those who actively avoid advertising delivered on television or the Internet.

According to a recently released PEW Internet study, the percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of 49%. The number of those using a search engine on a typical day is pulling ever closer to the 60% of internet users who use email on a typical day.

Following up last week's Mediapost review concerning projected out-of-home ad spending, with additional details about the Total Communications Forecast from Veronis Suhler Stevenson, total communications spending is projected to increase 5.4% to $923.91 billion in 2008, as strong gains in the institutional and alternative media sectors offset the downward pressure of declining traditional advertising spending.

According to the 8th annual College Explorer study from Alloy Media, the largest class in history, with 13.6 million college students (ages 18-30) arriving on campus this year brings a record $237 billion in consumer spending, up 20% since '07 and marking the largest jump reported since the study's inception.

There may still be time for marketers to adjust in reaching teens and tweens tuning into the 2008 Summer Olympics. A recent study conducted by the Harris Interactive Youth Center of Excellence shows that just 46% of 13 -18 year olds in the U.S. express an interest in the upcoming Olympics, including only 27% who say they are extremely or very interested. Teen boys ages 16-18 show the greatest interest and represent the only age group where over half of youth are interested in the sporting event. Teens overall are a larger audience for the Olympics than tweens (ages …

comScore, Inc. reported that 8 percent of American mobile subscribers and 3 percent of European subscribers accessed maps from the mobile phone in the three-month period ending May 2008. This is a growth rate of 82 percent and 49 percent in the number of users, respectively. According to the study, the iPhone is the leading device used to access maps in the United States, and in Europe, the device trails the Nokia N95 and N70.

The third annual Evercare 100@100 Survey, recently released, finds that the keys to longevity are staying connected to family, friends and current events. The poll shifts conventional stereotypes on aging by revealing that some of the oldest Americans are using the latest technologies to keep up and stay close: talking on cell phones, sending emails, "Googling" lost acquaintances, surfing Wikipedia and even online dating. According to the 2007 U.S. Census Bureau data, there are more than 84,000 Centenarians in the United States, and that number is projected to increase seven-fold, to 580,000, by 2040.