A new study from Scarborough Sports Marketing reveals that over 128 Million Summer Olympics Fans in the U.S. are gearing up for the torch lighting in Beijing on 08-08-08. Nationally, 57 percent of adults are Summer Olympics Fans, but 67 percent of adults in Denver, CO and Spokane, WA say they're "very, somewhat or a little bit" interested in the Summer Olympics. The appeal of the games is so wide-ranging in the U.S. that only the NFL and Winter Olympics surpass it (marginally) in national popularity, says the report.

According to AOL Mail's fourth annual Email Addiction Survey, 46% of email users said they're hooked on email (up from just 15% last year) and 51% check their email four or more times a day. One in five said they check their email more than 10 times a day. 27% are so overwhelmed by their email that they've either declared "email bankruptcy," deleting (or planning to) all their email messages to start anew. 20% of users said they have over 300 emails in their inboxes! 24% admit they've signed up for a new email address to start fresh. 69% …

Increasingly feeling the pain at the pump, more U.S. consumers are taking steps to compensate for rising gas prices, according to new research from The Nielsen Company. Nearly two-thirds (63 percent) of consumers are reducing their spending, up 18 points since June 2007 and up 14 points in the last six months alone.

According to a recent comScore study, in conjunction with pharmaceutical marketing consultancy Evolution Road, getting a patient to visit a branded Web site is the most effective form of online pharmaceutical marketing, with an incremental patient adherence rate nearly 20 percentage points higher than among those who did not visit the Web site, and an incremental new start rate for prospects nearly 5 percentage points higher than the control.

According to a recent analysis Scarborough Research, Internet coupons are of increasing interest to consumers, Eleven percent of households currently obtain coupons via the Internet, and this has increased 83 percent since 2005. The Sunday newspaper remains the number one place for acquiring household coupons. Fifty-three percent of households get their coupons from the Sunday newspaper.

A recent study by The Nielsen Company, showing US video and TV usage across three screens, Television, Internet and Mobile devices, reports that screen time of the average American continues to increase, with TV users watching more TV than ever before, while also spending 9% more time using the Internet from last year. At the same time, a small but growing number of Internet and mobile phone users are watching video online, as well as using their cell phones to watch video.

According to Publishers Information Bureau (PIB), Magazine Publishers of America reported that total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1% compared with the first half of 2007, Ad pages during the first half totaled 108,924.13, down 7.4% compared with the first half of 2007.

According to the 2008 Readership Institute, Northwestern University tracking study of newspaper and online readership in 100 U.S communities, reported by Mary Nesbitt, Readership Behavior Scores (calculated on a 1-7 scale) among the general adult population have averaged 3.4 over the last six years, with variations likely due, in whole or part, to seasonal variations. With non-readers out of the mix, readers of the local daily newspaper registered a 4.7 score this year, a level that has actually risen slowly since the first measurement in 2002.

According to a new survey by the Entertainment Software Association, forty percent of gamers are women, and usage behaviors indicate that the average age of game players has risen to 35. Michael D. Gallagher, CEO of the ESA, representing computer and video game publishers, said. "No longer is there a stereotypical gamer... This data underscores the fundamental principle that computer and video games are a mainstream entertainment form... "

According to a recent ThirdAge/JWT Boom study, people over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services,. Boomers want to connect and interact with others in their communities around shared interests and common issues, but they use more traditional web communications tools, such as email, to keep in touch.