New research from OTX and The Intelligence Group studies teens' online behavior, finding that teens are spending an average of 11.5 hours per week online, doing everything from instant messaging and visiting social networking sites to shopping and listening to music, but dispels myths that this group wants to do everything online. The study did find that 24% of teens are spending more than 15 hours a week online.

A new study from WPP's GroupM shows that Interactive media's share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago, and will remain the main source of growth as ad spending in traditional media continues to decline. Ad spending in interactive media - internet, mobile and gaming - reached 11 percent in 2007, sparked mostly by gains recorded in the US and Western Europe, as well as by the increased use and availability of improved handsets, inexpensive laptops, faster broadband, and extensive Wi-Fi connections.

A new Nielsen Media Research study for Adspace Networks shows that 47 percent of mall shoppers viewed content provided on the Adspace Mall Network on Smart Screens displaying 10 best deals in the mall weekly. Of those viewers, 34 percent had an average recall of specific ads they saw on the network.

A drill-down into the destinations, reader demographics, advertisers, ad types, sizes and delivery for Education, Employment and Career sites in May and June

A recent report from Integrated Media Measurement, Inc. (IMMI), based on data from 3000 panelists in six major markets, finds that though multi-platform advertising increases reach over individual platform advertising, the effect is not simply additive.

According to the Multiplatform Video Report released by Solutions Research Group, an average American consumer aged 12 and older with Internet access now spends 6.1 hour daily with video-based entertainment, up from 4.6 in 1996. Of this 6.1 hours, 63.9% (nearly 4 hours per day) currently comes from traditional Television, including live, DVR and video-on-demand viewing. Video games, web and PC video, DVDs and video on mobile devices account for the balance.

The IDC Digital Marketplace Model and Forecast shows total worldwide Internet advertising to be $65.2 billion in 2008, growing to $106.6 billion in 2011. John Gantz, chief research officer at IDC, explained "... (though) Internet advertising is growing at a phenomenal rate, ... (it) is still relatively new and growing from a much smaller base... By the end of the forecast period, spending for Internet advertising will trail direct mail... by more than $30 billion, while spending on TV and print ads will each be nearly twice as great as for online ads... The long-term opportunity for Internet advertising …

New consumer research from Leichtman Research Group, based on a telephone survey of 1,601 households from throughout the United States, finds that 70% of US broadband high-speed Internet subscribers are very satisfied with their current Internet service at home. Comparatively, 45% of dial-up/narrowband subscribers are very satisfied with their Internet service.

Nielsen Online recently announced that per person, kids consumed more streams than those over 18, and spent more time watching online video from home. Kids 2-11 viewed an average of 51 streams and 118 minutes of online video per person during the month, while teens 12-17 viewed an average of 74 streams and 132 minutes of online video.

Based on an analysis by Nielsen's Claritas Services by Jane Crossan and Mike Mancini, a new segment of wealthy Americans has emerged In recent years that represents 19 percent of all U.S. households. Known as the New Mass Affluent, this new crop of wealthy Americans were born of the post-war boom, raised in middle-class suburbs and benefited from college educations and years of economic prosperity during the bull market of the 1990s. Claritas defines this emerging group as households with incomes above $100,000 and income producing assets of $100,000 or more.