• Food Advertising Works
    According to researchers from Yale University, in the journal Health Psychology, published by the American Psychological Association, one study of seven- to 11-year-old children found that 45% of them ate more snack food while watching a cartoon that included food commercials than those children who watched the same cartoon with non-food commercials.
  • Store Brand Switching Correlates Inversely With Risk; Coupons Bring 'em Back
    According to the latest research from Epsilon Targeting, 59% of Americans forsake pre-recession favorite food and household brands for store brands, but only 12% switch for child care products. 86.5% of consumers say the grocery store is the primary focus of their coupon efforts.
  • Mobile Is A Separate Channel
    Following up on Tuesday's Research Brief about marketing budgets shifting to Interactive media, a new study from Universal McCann, reported in mediaweek.com, finds that one out of every seven minutes of media consumption today takes place via mobile devices. The study found that 80% of smart-phone users are satisfied with the quality of the Internet on their mobile devices.
  • Traditional Marketing Budgets Lose to Interactive
    According to Forrester Research, reported by Richard H. Levey at Directmag.com, 60% of marketers surveyed will increase their interactive marketing budgets by shifting funds from traditional media. Direct mail was cited by 40% of marketers as being one being cut, outranking newspapers (35%), magazines (28%) and television (12%).
  • Consumers Trust Recommendations From Friends Online, Opinions From Strangers
    According to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries, recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising worldwide. 90% of consumers surveyed said that they trust recommendations from people they know, while 70% trusted consumer opinions posted online. However, in this new age of consumer control, advertisers will be encouraged by the fact that brand websites, the most trusted form of advertiser-led advertising, are trusted by as many people (70%) as consumer opinions posted online
  • 40% of "iUsers" Accessing Internet From Mobile More Than From Computer
    According to AdMob, there are many similarities between iPhone and iPod touch users in the US, especially in the demographic makeup of each group in areas such as age and household income. iPhone users are generally older. 69% of iPod touch users are between 13-24 years of age, while this same age segment represents just 26% of iPhone users. 31% of iPhone users are 35-49 years old, while only 12% of iPod touch users fall in this age segment. In total, 74% of iPhone users are over the age of 25, compared to 31% of iPod touch users.
  • The Industry And The Consumer
    On the heels of yesterday's Research Brief on the perception disparities of young and old, a timely study on the differences between Corporate Chief Executives (the C-Suite) and the Consumer (Main Street) also shows up gaps in experiential understanding. The report from Communispace Corporation, tells starkly contrasting stories of Simplifying vs. Struggling, Reflection vs. Recrimination, and Faith in Self vs. Faith in External Forces. While C-Suite is cutting back, Main Street is challenged to acquire the basics of food, housing, and healthcare.
  • Generation Gap in Expectations and Morality
    A new Pew Research Center Social & Demographic Trends survey on aging finds a sizable gap between the expectations that young and middle-aged adults have about old age and the actual experiences reported by older Americans themselves. These disparities come into sharpest focus when survey respondents are asked about a series of negative benchmarks often associated with aging. In every instance, older adults report experiencing illness, memory loss, an inability to drive, an end to sexual activity, a struggle with loneliness and depression, and difficulty paying bills, are experiencing them at lower levels than younger adults expect to encounter ...
  • Interesting, Helpful, Influential Advertising
    Results of a new AdweekMedia/The Harris Poll find that 55% of Americans say current advertising is interesting while 41% say it is not interesting. However, only 8% say current ads are very interesting while 47% say they are somewhat interesting. Younger adults and those with higher incomes are more likely to consider them interesting. 66% of adults aged 18-34, and 60% of adults aged 35-44, think the ads are interesting as do 62% of those Americans with a household income of $75,000 or more. Conversely, 52% of adults 55 and older say that current advertising is not interesting, as ...
  • Entertainment News Sites Boosted by Online Video
    A recent comScore report says that nearly 55 million Americans visited an entertainment news site in May 2009, representing a 7% increase versus the previous year. Online video has also become an increasingly important channel for content in the category, with the number of videos viewed growing 53% in the past year.?? In total, Americans spent more than 893 million minutes, approximately 15 million hours, on entertainment news sites, with 44% of the total time spent in the category occurring at work.
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