• Media Buyers and Publishers May Find Paydirt in iPad
    According to Nielsen's new Connected Devices Playbook survey of more than 5,000 consumers who own a tablet computer, eReader, netbook, media player or smartphone, 39% of iPad magazine readers say the ads they see are "new and interesting" (compared to 19% of all connected device owners), while 46% say they like ads with interactive features (compared to 27% of all connected device owners) and 49% say they are more likely to engage with an ad that includes video (compared to 39% of all connected device owners).
  • Retailers Escalate Plans For Mobile Commerce Sites
    A survey by Internet Retailer, conducted in August with readers of its IRNewsLink e-newsletter, in conjunction with survey firm Vovici Corp., of 149 chain retailers, web-only merchants, catalog companies and consumer brand manufacturers, finds that today only 8.8% of retail organizations operate a mobile commerce site, but 75.9% of retailers expect to launch a mobile commerce site. Of those, 31.9% expect to be selling through mobile phones in under six months and another 52.6% in less than one year.
  • Hispanic Heritage Month Prompts A Review of the Market Opportunities
    A new paper from E-Tech shows that the U.S. Hispanic growth is no longer fueled by the traditional immigration flow from the past, but by new births. The US is now the 2nd largest Hispanic population in the world, according to an analysis and report by Multicultural Marketing Resources, showing the projected totals by 2050 to be over 131 million. According to this number, Hispanics will then constitute 30% of the nation's population.
  • E-Reader Households More Likely to Read Newspapers In Print and Online
    According to new E-Reader Household data from Scarborough Research, the nine million adults within the four million households that own or plan to buy an e-reader device, 78% of adults in E-Reader Households read a newspaper in print or online during the past week, versus 71% of all adults. They are 11% more likely than the average adult to do so.
  • Candy And Decorations Lead Spending Plans For The Eve of All Hallows
    According to NRF's 2010 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, Americans will spend $5.8 billion on the holiday, with average households spending $66.28 on costumes, candy and decorations, up from last year's $56.31 and comparable to 2008.
  • It's Not Just Age; ¾ of Americans Have Found TV Commercials Confusing
    According to a recent study from the Council for Research Excellence, reported by Marketing Charts, TV advertising and program promotions reach 85% of adults daily. Viewers typically see 26 advertising or promotional breaks, at an average of two minutes and 46 seconds per break, accounting for 73 minutes each day. But, the findings of a new Harris Poll show that 75% of Americans have found a commercial on TV confusing. 21% often find commercials on television confusing, while 55% say that TV commercials are not very often confusing. Just 14% say they never find commercials on television confusing, and …
  • Caucasians Rank Behind Other Ethnic Segments in Digital-Savvy
    According to BIGresearch, 86.2% of Americans regularly surf the Internet in a given week, but differ greatly among ethnic segments. Compared to Caucasians, minority groups are more likely to surf the Internet and visit social networking sites in their leisure time; read, post to and maintain blogs; view news, videos and TV shows online; and send text messages. And, minority groups are more likely than Caucasians to regularly use Twitter.
  • Confidence In Mass Media Continues to Falter
    According to Gallup's annual Governance poll, conducted Sept. 13-16, 2010, 57% of Americans say they have little or no trust in the mass media to report the news fully, accurately, and fairly, for the fourth straight year... a record high by one percentage point. The 43% of Americans who express a great deal or fair amount of trust ties the record low, and is far worse than three prior Gallup readings on this measure from the 1970s.
  • Ad Retargeting Lifts High But Reaches Short
    According to a new study by comScore, conducted with ValueClick Media, retargeting, among six different placement strategies, generated the highest lift in trademark search behavior at 1,046%. Despite this considerable lift, the impact of retargeting is limited by its low relative reach, notes the report. The study analyzed 103 campaigns from 39 different advertisers covering 7 industries, examining the lift in brand website visitation and trademark search queries across six different media placement strategies
  • Web Searchers Are Tenacious
    According to the new Performics 2010 Search Engine Results Page (SERP) Insights Study, conducted by ROI Research, regular searchers are tenacious. 89% will modify their search and try again if at first they don't succeed, 79% will try a different search engine, and half of the respondents are more likely to click on a search result if it includes an image or if a company/brand appears multiple times on the results page.
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