According to the Janrain Social Identity study, conducted by Blue Research, consumer frustration at being asked to register on a website continues to grow, and almost eight in ten people want social login to be offered as an alternative. The research shows that marketers have a clear opportunity to increase conversion rates and online engagement by replacing traditional registration with social login. 86% of consumers are bothered by registering at a website and most will give false information or leave forms incomplete when creating a new account.
According to new consumer research from Leichtman Research Group, 69% of households in the United States have at least one high definition television set, up from 17% in 2006. Over the past five years, 52% of US households adopted HDTV. In addition, 48% of HDTV households have more than one HDTV. Overall, about one-third of all US households now have multiple HDTV sets, up from about one-sixth of all households two years ago, and 4% five years ago. Yet, about 45% of TV sets in HD households, and close to 60% of all TV sets in the US, are not …
According to the 2011 results of an annual survey conducted by he National Newspaper Association and the research arm of the Reynolds Journalism Institute at the Missouri School of Journalism, readers in areas served by community newspapers continue to prefer the community newspaper as their source of local news and advertising. The study shows that 74% of people in communities served by a newspaper with circulations under 15,000 read a local newspaper each week. They prefer the printed copy to the online version, with 48% saying they never read the local news online. They prefer to receive advertising through the …
According to a study by InSites Consulting, 38% of British & American companies are still in their infancy when integrating social media in their company. In the U.S. more than 1 senior marketer in 3 indicates that their company has either not engaged in, or has only just started, the integration of social media in their company. 47% are in an experiment stage and 14% indicate that social media is fully integrated in the company. In spite of the low social media integration, there is a high social network sites adoption.
According to the October 2011 edition of The Wire from AirPlus, 59% of corporate travel managers report their company's travel budget this year is the same or greater than pre-recession levels, though respondents to an AirPlus survey in 2009 were taking several steps to decrease travel as technological advances were making travel alternatives more readily accessible and decreased travel budgets were making them more desirable. 81% had increased teleconferencing, 71% had implemented Web conferencing technology and 38% were using specialized virtual conferencing technology such as telepresence.
For the seventh year running, ForeSee has conducted the E-Retail Satisfaction Index, U.S. Holiday Edition, an analysis of customer satisfaction with the top 40 online retailers in the United States during the 2011 holiday shopping season. The study shows that highly satisfied visitors to retail websites in the U.S. say they are 65% more committed to the brand overall, 68% more likely to purchase from the retailer online, 48% more likely to purchase from the retailer offline, and 67% more likely to recommend the retailer than their dissatisfied counterparts.
State of Marketing Measurement Survey shows that while 82% of marketers say their executive management expects every campaign to be measured, less than a third can effectively evaluate the ROI of each channel. According to a new study by Ifbyphone, the "2011 State of Marketing Measurement Report," there is a large gap between executive demands and ability to demonstrate return on marketing investment. While four out of five marketing executives say they are expected to deliver measurable results, only 29% cite they can effectively achieve this across all channels.
A new study by MarketTools shows that providing a good customer experience, bolstered by good customer service, is do-or-die for retailers both online and at the store. According to the study, 60% of consumers said they shop more often at certain online sites because of a good shopping experience marked by good customer service, and 50% of shoppers said they shop more often at specific retail stores because of the good customer experience they offer.
According to the 2011 "Spending Study" conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content rebounded significantly in 2011 to $1,914,000 among the 100 top US corporate marketers, the highest level ever. Further cementing growth in 2012, says the report, 16% of marketers reported that their companies are shifting aggressively from traditional marketing into branded content.
According to data on worldwide online video viewing from the comScore Video Metrix service, 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011. Google Sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month.