by Jack Loechner on Aug 16, 6:30 AM
According to a study from the Fiber to the Home (FTTH) Council Americas, the trend toward obtaining video and audio content via the Internet, and bypassing programming offered by traditional cable and satellite providers, is advancing more quickly than previously believed because of a sea-change in the viewing habits of younger consumers. The Council noted that this trend will further accelerate demands for more bandwidth and faster connectivity in North American households.
by Jack Loechner on Aug 15, 6:50 AM
According to new research from ForeSee, highlighting 22 top U.S. streaming video, sports and news companies, customers prefer consuming media and entertainment websites via mobile devices on personal computers. User satisfaction with mobile media and entertainment sites and apps scores 77 on the study's 100-point scale, vs. 67 in a similar study conducted in April.
by Jack Loechner on Aug 14, 6:15 AM
According to an eMarketer report, Email Benchmarks: Key Metrics and Trends for 2013, nearly one in three emails sent in North America during Q1 2013 were opened, the highest number in recent history. Mobile device adoption and the use of marketing automation for targeted emails are having among the biggest impacts on email performance.
by Jack Loechner on Aug 13, 6:15 AM
A new study by Yesmail Interactive, in conjunction with Gleanster, finds that 80% of consumer-facing companies don't understand their customers beyond basic demographics and purchase history. The report, "Customer Lifecycle Engagement: Imperatives for Midsize-to-Large Companies," reveals that marketers think they know their customers well, but they lack the deep data insights that would enable them to send personalized, relevant campaigns.
by Jack Loechner on Aug 12, 6:15 AM
Analyzing more than 200 episodes of prime-time television programs, Nielsen determined that a surge in the number of tweets about a show increased its ratings almost a third of the time. Sending status updates in 140-character bursts on the social-networking site, can increase television ratings while a show is on air, the study found.
by Jack Loechner on Aug 9, 6:15 AM
According to the The Harris Poll online survey in June, 2013 by Harris Interactive, Americans may be increasingly implementing many types of frugal habits in everyday life. Increasing percentages predict they'll likely be making big ticket purchases in the coming six months. This, despite little change in the percentage anticipating they'll have more money to spend the way they want in the next six months
by Jack Loechner on Aug 8, 6:15 AM
According to the Adobe Digital Index, with the meteoric rise of mobile devices and tablets, mobile is a way of life and is here to stay. In 2012, there were 121 million smartphone users and 94 million tablet users in the United States alone, representing a 31% and 180% increase over 2011, respectively. Mobile devices have changed the way consumers interact with businesses, and today's digital marketers must understand how consumers use different devices to be able to build and optimize mobile marketing strategies.
by Jack Loechner on Aug 7, 7:10 AM
New research from video technology company, Unruly, examines 12 television commercials from Super Bowl XLVII, which aired on February 3, 2013, to uncover why top shared ads performed well online and others didn't. The majority of brands aim to create funny content. But this is dangero
by Jack Loechner on Aug 6, 6:15 AM
While social media, such as Facebook and Instagram, are popular for sharing photos and other aspects of people's lives, many users are worried that their postings could someday cost them their job. According to a new survey from FindLaw.com, the most popular legal information website, more than a quarter of young social media users think that something they posted could come back to haunt them.
by Jack Loechner on Aug 5, 6:15 AM
According to the results of the 2013 Online Personal Experience study from Janrain, 74% of online consumers get frustrated with websites when content (e.g., offers, ads, promotions) has nothing to do with their interests. This frustration may be an ominous sign for online brands, says the report.