According to the latest Advertising Expenditure Forecasts from ZenithOptimedia, the global advertising market is on course to grow 3.5% in 2013, Expectations for this year have leveled after a long period of slow erosion by bad economic news. The study projects stronger growth over the next two years of 5.1% in 2014 and 5.9% in 2015, primarily due to the European economy becoming healthier.

According to a recent analysis of more than 1,000 Americans by Vision Critical, posted by Bruce Friend, when it comes to video streaming, convenience beats any other factor in driving traffic. However, original programming will take over similar to HBO original shows like "Boardwalk Empire" and "Game of Thrones" keeping the network in the game, opines the report.

According to a new Email Marketing survey from Kentico, only 32% of the general public believes email marketers have gotten better over the past five years at emailing them with products, services, or various content that appeals to their interests.

"Secrets & Lies," a new global research study from Young & Rubicam, suggests that consumers are hiding their most important desires and motivations from marketers, and maybe even from themselves.

According to Nielsen's latest Trust In Advertising study, earning consumer trust, whether it's advertising via TV, newspapers and radio, or mobile and online, is the holy grail of a successful campaign.

According to new survey data from Constant Contact, while most small business owners are "do-it-yourselfers," handling email to SEO in-house, many outsource select activities related to advertising and website management.

According to a new report by PQ Media, digital media spending, including unit purchases, subscription access, hardware, software and related services, accounted for 58.7% of worldwide expenditures on overall digital and traditional media content & technology in 2012

According to the Arbitron highlights from its National Radio Listening Report, radio's audience increased year over year, adding more than 500,000 weekly listeners. Radio now reaches 242.2 million listeners, or 92% of persons, age 12 and older, on an average weekly basis.

Marketers are well along in their adoption of lead-generation practices, according to a new study by BtoB. 71% of respondents said they are at least moderate participants in some form of lead generation, while 47% are "very" or "fully" involved.

Results from a national consumer survey conducted by Makovsky Health and Kelton show the average U.S. consumer visits the doctor 3 times a year, but spends nearly 52 hours looking for health information on the internet annually. Further, physicians remain a key influencer sparking online health research