• Almost Half of U.S. HH Have A Separate TV Connection To The Internet
    According to new consumer research from Leichtman Research Group, (LRG), 49% of all US households have at least one television set connected to the Internet via a video game system, Blu-ray player, smart TV set, and/or stand-alone device, up from 38% in 2012, and 24% in 2010.
  • Personal Entertainment Drives Binge Viewing
    According to the ARRIS 2014 Consumer Entertainment Index, broadcast TV remains the staple of in-home entertainment, with a nearly universal 96% penetration rate, while a growing aversion to traditional TV advertising is opening the door for multiscreen merchandising.
  • C-Sweet or C-Suites?
    According to a recent survey from Active International, CEOs can best achieve business success by harnessing the combined expertise and skills of the company's C-suite. Yet, to move at a fast enough speed to keep up with the accelerating business environment, it is imperative that the entire team is on the same page
  • Future Marketing Skills Required For Success
    Marketers are attributing more value than ever to so-called 'softer skills', alongside the more traditional vertical expertise that recruiters look for.
  • Meet The Demographics of New Markets
    According to a report by April Jeffries, President, Ipsos Understanding UnLtd., derived from company marketing research analysis, Millennials are the social and always-connected generation; Moms in the new economy choose price over convenience; Seniors are living a far different life than their parents
  • Marketers Not Getting Up Close and Personal
    According to a new study by Hipcricket, examining consumer attitudes and perceptions about mobile marketing, 66% of consumers have received a text message or mobile alert from a brand, but say that the majority of brands miss the mark by not sending messages that people find useful, relevant or personal.
  • Twitter Makes Watching TV Interactive
    According to demographics for Nielsen Twitter TV Ratings, social TV has turned watching TV into an interactive experience that connects viewers in the moment with friends, content creators, stars, and likeminded (or not so likeminded) fans.
  • American Consumer Spending Passes $10 Trillion, Future Looks Rosy
    According to Mintel's American Lifestyles 2014, renewed consumer spending is in line with pre-recession trends, and consumer optimism is higher than it's been in years. The study found that personal consumption expenditures on consumer goods reached $10 trillion for the first time in 2013, and the outlook for 2014 is for spending to increase further by 3.6%
  • Mobile Needs To Be Integral Part of Marketing Strategy
    About 20% of consumers spend up to 15 minutes per day searching on mobile, says the report, and 50% spend up to 30 minutes shopping per day. Marketers who want to engage customers will have to make mobile an integrated part of their overall strategies, suggests the report.
  • Men Struggling With Place in Home
    According to a new study by Insights in Marketing, while the majority of women are returning to the workplace, and more men are choosing to stay home with the family, many men are facing the same stigmas and struggles that women have faced for years.
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