Despite the size and influence of the Millennial generation, however, most of those in this age cohort do not identify with the term "Millennial." Just 40% of adults ages 18 to 34 consider themselves part of the "Millennial generation."

According to a new white paper by Borrell Associates in collaboration with Netsertive, online surveys of brand managers and local business owners, along with telephone interviews and an analysis of the latest advertising data, paint a clear picture of the new face of co-op advertising.

Based on figures released by the Outdoor Advertising Association of America (OAAA), Out Of Home (OOH) advertising revenue rose 3.8 % in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion.

According to Yesmail Interactive, the fourth quarter of the year not only generates between 20-40% of retailers' annual revenue, but it also boasts the largest number of holidays that marketers could use to boost engagement and maximize revenue.

Marketers believe visual assets, including photography, illustrations, infographics and videos, are core to customer engagement and will increase in usage in the coming year.

According to a report from Fona International, prepared by Kit Barmann, women represent the largest market opportunity in the world, according to Forbes magazine. Globally, they control $20 trillion in annual consumer spending.

According to the Sprout Social Index, most brands ignore 7 in 8 messages on social media. That's 7 in 8 social messages to brands go unanswered within 72 hours.

According to a recent comScore report, digital advertising is expected to become the No. 1 media category in 2016. Revenue for the category totaled $49.5 billion in 2014, up 16% from the previous year, the report said.

For many Americans, going online is an important way to connect with friends and family, shop, get news and search for information. Yet today, 15% of U.S. adults do not use the Internet.

... 69.6% of adult Americans have read an average of 2.91 print magazine issues in the last 30 days. This means that 147 million adults have read an average of 428 million print magazine issues in the last 30 days.