by Jack Loechner on Feb 14, 6:15 AM
Radio stations' digital revenues are poised to surge 22% this year, growing to a record $753 million. The report shows that last year the average radio station generated between $49,159 and $602,783 in digital advertising sales, depending on market size
by Jack Loechner on Feb 13, 6:15 AM
Men are 1.6x as likely as women to buy expensive Valentine's Day gifts. 55% of men and 33% of women intend to spend $50 or more on their significant other this year.
by Jack Loechner on Feb 10, 6:15 AM
Retailers that overlook customers in the Baby Boomer demographic risk are missing out on valuable financial opportunities. This age group controls 70% of the disposable income in the U.S
by Jack Loechner on Feb 9, 6:15 AM
social media is one of the biggest opportunities that companies across industries have to connect directly to consumers
by Jack Loechner on Feb 8, 6:50 AM
Within the next two years, more than 80% of ANA marketer members will be conducting business via e-commerce.
by Jack Loechner on Feb 7, 6:15 AM
Retailers value product content more than brands do. Brands and retailers must partner to meet shopper demands.
by Jack Loechner on Feb 6, 6:15 AM
The IoT space is expanding to provide more targeted service offerings with vertical-specific capabilities. Cloud-connected devices function more like software than hardware, creating changes in product development models.
by Jack Loechner on Feb 3, 6:15 AM
According to Juniper Research, a Smart Home as one that is designed to deliver or distribute a number of digital services inside and outside the home, through a range of networked devices. Since the rise of the smartphone, the term 'smart' is used in the loosest possible manner in the current marketing landscape
by Jack Loechner on Feb 2, 6:15 AM
According to McKinsey Research, and the author Sangeeth Ram, a partner in McKinsey's Dubai office, digital technology is transforming global lifestyles and changing the way we live, work, shop, eat, play, and learn.
by Jack Loechner on Feb 1, 6:15 AM
According to new data from Accenture of almost 26,000 consumers across 26 countries, one-third of consumers in every age group are interested in using the voice-enabled digital assistant in their smartphone.
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