76% of subscribers were inactive in Q4 in the consumer services sector, and only 4% were active within 90 days; B2B engagement showed 91% of subscribers inactive and only 2.2% active within 90 days.

1 in 10 messages actually get a response from a brand, 30% of Millennials engage with a brand on social at least once a month, and 14% of Baby Boomers initiate conversations with brands on social at least once a month.

76% of Business to Business (B2B) marketers rank the top most significant objective for 2017 as B2B lead generation.

Professionals across industries recognize the need for digital transformation, but gaps in organizational and technical infrastructure make it difficult for businesses to adequately address user needs.

Only 16% of business leaders projected a large profit gain from their IoT investment. Yet post-adoption, 32% of executives realized those gains.

Social media platforms like Facebook have been changing the advertising and business model in a way that requires businesses to have a social presence to stay in front of current and potential customers.

92% of community leaders believe that their online communities have an impact on the business, 35% lack meaningful metrics to report success in business terms.

The number of millionaire households in the United States has grown by more than 800,000 over the past five years and by more than 1.3 million since 2006.

For the first time since 1010data began tracking the market, online CPG sales surpassed $10 billion. Many of the largest product categories within CPG, including health supplements, pet care and cosmetics, each generated more than $1 billion in sales.

The average number of TVs in homes is on the decline, while younger households have higher concentrations of broadband-content access devices.