by Joe Mandese on Dec 9, 12:00 AM
Did anyone ever really doubt that Martha would be back?
by Joe Mandese on Dec 8, 12:00 AM
It used to be said that advertising executives harbored dreams of doing something far more cultural than 30-second commercials and magazine slicks. On weekends, serious art directors toiled on oil-stained canvasses, while the desk drawer of any respectable copywriter contained at least one draft of the next great American novel.
by Joe Mandese on Dec 7, 12:00 AM
Television and radio broadcasters have always been strange bedfellows. And the latest TV/radio alliance - Fox News, which is getting into bed with radio giant Clear Channel Communications - may be strangest of all.
by Joe Mandese on Dec 6, 12:00 AM
Perhaps the most telling signal that the network evening news business has lost its significance to the American public is the coverage that followed the retirement of television news' top anchor. There hardly was any.
by Wayne Friedman on Dec 3, 12:00 AM
November rubbed NBC Universal the wrong way, but not so at CBS and ABC.
by Wayne Friedman on Dec 2, 12:00 AM
When you have controversial issues, you have perfect TV marketing.
by Wayne Friedman on Dec 1, 12:00 AM
Tax season is upon us, and that means I can see a few Jeopardy-inspired TV commercials running next month.
by Wayne Friedman on Nov 30, 12:00 AM
If the network TV business were a football game, it would be a case of piling on.
by Wayne Friedman on Nov 29, 12:00 AM
If you are TiVo, you are a service looking for answers -- fast answers.
by Wayne Friedman on Nov 24, 12:00 AM
It was cut your losses day all around at Viacom Inc. yesterday -- no doubt part of an early Thanksgiving plan.