Too many TV shows have fictional homes in Los Angeles and New York City, but that hasn't spurred rebellion in flyover country.

Publicly we're all for morality in the media; privately we crave titillation.

Talk about your product placement!

Now TV programming has to do with pride - at least that's the way Michael Powell, chairman of the Federal Communications Commission sees it.

To use football parlance, it looks like another turnover for network television.

Digital video recorders are fast becoming a headache for TV marketers as viewers have itchy fast-forwarding fingers. But there are remedies to these nervous digits -- including under-developed marketing technologies.

Cablevision Systems isn't keeping its eye on the ball when it comes to sports or other far-flung technology programming ventures.

Broadcast TV viewers are a fickle bunch. It's hard to know what primetime dramatics to give them -- a stirring conclusion of "CSI: New York" or the news of the death of PLO leader Yasser Arafat?

To all those TV pressure groups that helped the FCC become a reactionary organization, those that egged a response to Janet Jackson's half-time Super Bowl escapade and to Howard Stern -- I can only say: I hope you're happy. Now the fun really starts.

If you are a TV advertiser, you might be wondering why dramas such as "Lost," "Desperate Housewives," "CSI: New York," and even reality show "Extreme Makeover: Home Edition" are suddenly the early season stars.