In the age of on-demand, advertiser-less programming, which network wins--for marketers? Looking at some early returns: NBC has a strong lead. Why? If you believe your local branded entertainment marketers, they would say, you'll be seeing advertising anyway, woven into TV shows.
F/X's "Nip/Tuck" has seemingly lost an advertiser, Toyota Motor Corp., because of content issues. Sounds like bad news. Actually, it's no news.
Just in case you didn't know--there's a lot of sex on network TV, much more than seven years ago. But factor in this: Since that time, there are fewer viewers watching network TV.
ESPN thinks its branded-everything, Sanyo-made cell phone, Mobile ESPN, will cater to every home run, dunk and statistic fans crave--even when taking out the garbage.
TV networks have finally put on their out-of-the-box thinking caps--moving from advertising-only businesses into a cable-like, subscription fee model. It will not be an easy transition--especially for its traditional aftermarket businesses.
There's always the unexplainable to consider in television. Now NBC's "The Tonight Show with Jay Leno" can be added to the list.
This is the arresting programming we all need: Another generic back-library-based cable channel full of exhaustively rerun shows such as "The A Team," "Miami Vice" and "Knight Rider," and crime-based movies. Someone should be questioned.
It's amazing CNN can get away with removing one of its prime-time anchors with this simple refrain: "We had no show to offer him." Perhaps the network means something else. Nobody likes to say it these days, but unfortunately, the highly regarded CNN newsman Aaron Brown, host of "NewsNight," seems to have been fired
With the explosion of new technologies for TV content primarily targeted for distribution on traditional TV screens, it's no wonder protection and piracy are high on the list of concerns for major industry leaders and programming forums.
Out of the TV baseball playoffs and into the storm of the November sweeps and the rest of the season, comes the real game for TV programmers. The real meeting place looks to be on Thursday night.