by Wayne Friedman on Nov 23, 6:00 PM
Nickelodeon has seemingly found the secret for kids' marketers: Don't target children, just the people who influence them. Kids' marketers might snicker: Does that mean taking your commercials off Nickelodeon? Nice try.
by Wayne Friedman on Nov 22, 3:30 PM
TiVo can't get a break. First, it was the advertisers who didn't like TiVo; now it's the content owners.
by Wayne Friedman on Nov 21, 3:45 PM
In the old days, errant and questionable network distribution business decisions would have TV station and affiliate executives screaming at the top of their lungs. Not so these days.
by Wayne Friedman on Nov 18, 3:16 PM
Your show has been pulled from the November sweeps--which equates to a near-death experience for any TV producer. What to do? Perhaps poke fun at the network that did the dirty deed.
by Wayne Friedman on Nov 17, 2:02 PM
While most TV news of the last two weeks has revolved around the new world of TV programs on cell phones, on-demand, and on your iPod, it's nice to see TV business executive coming back to doing what they know best: revenge.
by Wayne Friedman on Nov 16, 2:15 PM
Gemstar-TV Guide International has turned Inside TV--out. Just eight months on the job, and the nice tabloid that focused on the easy-to-digest stories of TV stars has lost its luster. The company says the magazine is not profitable, and had lost over $24 million dollars since its inception.
by Wayne Friedman on Nov 15, 3:45 PM
Time Warner's deal to put decades-old TV shows on the Internet--free with advertising on its sister company AOL--points up the problem of entertainment glut.
by Wayne Friedman on Nov 14, 2:30 PM
In the age of on-demand, advertiser-less programming, which network wins--for marketers? Looking at some early returns: NBC has a strong lead. Why? If you believe your local branded entertainment marketers, they would say, you'll be seeing advertising anyway, woven into TV shows.
by Wayne Friedman on Nov 11, 10:45 AM
F/X's "Nip/Tuck" has seemingly lost an advertiser, Toyota Motor Corp., because of content issues. Sounds like bad news. Actually, it's no news.
by Wayne Friedman on Nov 10, 4:55 PM
Just in case you didn't know--there's a lot of sex on network TV, much more than seven years ago. But factor in this: Since that time, there are fewer viewers watching network TV.