Why isn't TV news a family issue for TV pressure groups?

Fox's "American Idol" is doing so well as the No. 1 show on television, it can now offer marketing to other networks....

Forget about DVR-included viewing. The network advertising upfront could get more complicated thanks to NBC decision to change things around on Thursday night.

TV comedy stars may not be made into toy action figures, since action poses are limited--seemingly smirks, grins, laughs, don't count. But they should.

Yellow. Yellow. Where did all the yellow go for ABC? To the dark side.

Writers aren't in it for the money when it comes to money gained from product placement--but for which writers? Those with the 1.5-rated network shows, or those with the 9.5-rated programs?

"There goes four tall gentiles," said Les Moonves, chairman of CBS Corp, watching CBS Sports' Phil Simms and Jim Nance, and NFL quarterbacks Payton and Eli Manning, strolling off the stage at the network's fall programming presentation at Carnegie Hall yesterday....

What are those 12- to 34-year-olds doing between 6 p.m. and 11 p.m every night? The clichéd answer is playing video games, watching MTV, updating their profile in MySpace, watching "The O.C.," or talking on their cell phones. Now here comes some other info: According to Bolt Media--the company that gave you that young Internet site, bolt.com--only one of four 12 to 34-year-olds can name all four broadcast networks.

What exactly is Johnson & Johnson's press strategy for this TV upfront? Perhaps it doesn't want to be a pain in the neck.

TV is the sport of creative-minded businessmen--so make the networks' upfront program presentation business run like the NFL draft....