by Wayne Friedman on May 12, 2:37 PM
It's May, and in TV land, that means a time to surprise. Networks hope advertisers will do the same.
by Wayne Friedman on May 11, 12:45 PM
It's a cluttered ad life in TV--and that's only the start. A growing commercial and show promo load on the broadcast and cable networks has seemingly never stopped. In fact, cable, it appears now, has taken over the top spot with commercial clutter--especially for networks like MTV Networks....
by Wayne Friedman on May 10, 12:30 PM
Television is up to its old tricks--trying a behind-the-back pass at every turn.
by Wayne Friedman on May 9, 1:20 PM
What do theatrical tentpoles mean for TV? Less head room. Film executives at Paramount Pictures' "Mission Impossible: III" might put it a little more grimly to TV executives: there's less room to breathe.
by Wayne Friedman on May 8, 1:30 PM
The world of the young TV viewer is immediate, while that of the older TV viewer is about a week late....
by Wayne Friedman on May 5, 1:46 PM
NBC still hasn't realized the full Internet marketing potential of its "Saturday Night Live" franchise. By next season, it may have a better idea....
by Wayne Friedman on May 4, 2:30 PM
Getting closer to the upfront market, CBS has given advertisers one more reason to check their guns--and egos--at the door. It will launch a new broadband, CBS-branded channel, according to reports.
by Wayne Friedman on May 3, 2:31 PM
What pushed "Commander-In-Chief" mysteriously out of office? It wasn't all the voting and viewing public.
by Wayne Friedman on May 2, 12:45 PM
Just in time for "M:I:III," reporters who review and report on television will have to act like agents after receiving DVDs of TV shows. We are now told to destroy them after watching them.
by Wayne Friedman on May 1, 1:15 PM
Reality show concepts are like an endless highway. So Ford Motor Co. says, why not produce one around designing a snazzy new car?