• May, The Month Of TV Surprises
    It's May, and in TV land, that means a time to surprise. Networks hope advertisers will do the same.
  • Commercial Clutter May Finally Choke Content
    It's a cluttered ad life in TV--and that's only the start. A growing commercial and show promo load on the broadcast and cable networks has seemingly never stopped. In fact, cable, it appears now, has taken over the top spot with commercial clutter--especially for networks like MTV Networks....
  • NBA Doesn't Dribble With TV, But Gets A Bounce
    Television is up to its old tricks--trying a behind-the-back pass at every turn.
  • Learning Under Tentpoles: Look For Some Breathing Room
    What do theatrical tentpoles mean for TV? Less head room. Film executives at Paramount Pictures' "Mission Impossible: III" might put it a little more grimly to TV executives: there's less room to breathe.
  • Warner and MTV Differ In Timing Of Online Offerings
    The world of the young TV viewer is immediate, while that of the older TV viewer is about a week late....
  • NBC's Lazy 'SNL' Marketing Plan
    NBC still hasn't realized the full Internet marketing potential of its "Saturday Night Live" franchise. By next season, it may have a better idea....
  • The Upfronts: Where's There's Money, There's Drama
    Getting closer to the upfront market, CBS has given advertisers one more reason to check their guns--and egos--at the door. It will launch a new broadband, CBS-branded channel, according to reports.
  • Why 'Commander-In-Chief' Died
    What pushed "Commander-In-Chief" mysteriously out of office? It wasn't all the voting and viewing public.
  • Reporters Who Cover TV Have Impossible Mission
    Just in time for "M:I:III," reporters who review and report on television will have to act like agents after receiving DVDs of TV shows. We are now told to destroy them after watching them.
  • Is Ford's Reality Show A Misstep?
    Reality show concepts are like an endless highway. So Ford Motor Co. says, why not produce one around designing a snazzy new car?
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