• TV's New Upfront Season: How About One-upping One's Deals?
    It's April and six weeks to go to the upfront --or, as it will be renamed after this year, the upheaval. How crazy will it be? Surely, any marketers worth their salt will tell their media agency it's not only about integrated marketing deals or integrated digital platform pacts, but those crazy engagement and commercial ratings guarantees everyone seems to want.
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