Does ABC advertise "Grey's Anatomy" on CBS' airwaves? You know the answer. So it shouldn't come as much of a surprise that Dow Jones threw its longtime advertiser, CNBC, off the better-viewed part of its Web sites -- Marketwatch.com and the Wall Street Journal's site, wsj.com. That said, Dow Jones had CNBC as a long-time paying client. Who treats their customers that way?
Entering the fourth week of the new season, we are already missing something: cancellations. "While there probably aren't any new hits, there are no disasters either," Preston Beckman, executive vice president for strategic program planning at Fox, explained to TV Watch. But he cautioned: "Just wait and see what happens at the end of this week."
And you thought it was just a potential "Kid Nation" problem? Seems like the biggest show in the land of TV has a similar problem -- all for hiring under-18-year-olds. The producers of "American Idol" were fined $5,000 for failing to get proper permits under the New York State Child Performer Labor Law,
It's time to put down the hammer in the cable industry A 75-year-old Bristow, Va. woman did the opposite -- she picked up a hammer, walked to a local Comcast office and did some extra work on the office's phones, smashing them to bits. Then, in a side effort, she nudged a computer monitor off the service counter. "Have I got your attention now?" she whispered to a customer rep.
As on the NBC game show "Deal or No Deal," you can be sure that the subject of General Electric selling its NBC Universal division will always make a return engagement. Better still, where's "Fear Factor" when you need it?
Keeping its mysterious TV cable programming/financial ways intact, a top-rated cable network continues not getting its due -- nor the highest price -- from cable operators. Now, after decades of head-scratching cable programming deals, Hallmark Channel wants federal regulators to have a look. Hallmark says it only garners some 3 cents a subscriber from cable operators. That is too low compared to other networks like CNN, Court TV, Golf Channel and E! Entertainment Television, all of which pull in much better affiliate fees, but don't bring home as many viewers as Hallmark.
A real TV writers' strike could mean interesting drama in the advertising sales offices of broadcast networks - as if this ad market hasn't been theatrical enough.
A little fun factor never hurt product placement. But too serious and too organic? That can be product bland-ment. Despite what branded entertainment executives will tell you, 80% of product placements never really seem natural. Why? Because they don't get the joke -- or want to give one.
You're a reality star -- or maybe some lesser stellar non-scripted performer. No matter -- you are working hard to keep up whatever value you've got. (Hello, Omarosa!) Good news: Those efforts might have traditionally trained performers feeling the pinch.
New digital media companies are under lots of pressure to fade up from black -- with the toughest acts new businesses competing for customers from the cable industry.One advertiser -- Digital Art Services -- says Verizon Communications upstart FiOS network has been too quick on the draw. Digital says its advertising deal with Verizon wasn't for actual subscribers, but those in which FiOS homes "passed through" --- homes that have been wired up for FiOS but haven't signed on as paying customers yet. So FiOS may be "available" to, say, 7 million U.S. TV households, but actually only has one ...