• A New Kind Of Make-Good?
    Plenty of network TV program make-goods are out there this fourth quarter: How about getting payback on the Internet? Consider that the coming aggregation of TV viewers across all TV platforms, digital, traditional and otherwise, has been bandied about by a few network executives who suggest lots of TV viewing should be "cumed" under one roof, by program, by whatever.
  • New Burnett Marketer-Friendly Reality Show: Jingle The Cash Register
    We thought it was impossible to come up with a reality show that was more brand-entertainment-organic to a wide range of marketers than "The Apprentice." But we underestimated Mark Burnett, creator of "The Apprentice" and the modern-day reality TV show model. Next summer, on CBS, Burnett's new reality show "Jingles" will feature contestants trying to come up with new commercial jingles for all sorts of products -- possibly for Crest Toothpaste, Coca-Cola, or other well-known brands.
  • Blu-Ray Vs. HD DVD: Decisions Consumers Will Yawn Over
    New entertainment hardware manufacturers are looking to toy around with your end-of-the-year gift needs. My suggestion: Keep to your old toys.
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