Plenty of network TV program make-goods are out there this fourth quarter: How about getting payback on the Internet? Consider that the coming aggregation of TV viewers across all TV platforms, digital, traditional and otherwise, has been bandied about by a few network executives who suggest lots of TV viewing should be "cumed" under one roof, by program, by whatever.
We thought it was impossible to come up with a reality show that was more brand-entertainment-organic to a wide range of marketers than "The Apprentice." But we underestimated Mark Burnett, creator of "The Apprentice" and the modern-day reality TV show model. Next summer, on CBS, Burnett's new reality show "Jingles" will feature contestants trying to come up with new commercial jingles for all sorts of products -- possibly for Crest Toothpaste, Coca-Cola, or other well-known brands.
New entertainment hardware manufacturers are looking to toy around with your end-of-the-year gift needs. My suggestion: Keep to your old toys.